Tono de Marca

Expert Empathy and Scientific Encouragement

Valores de Marca

• •Scientific Efficacy
• •Natural and Clean Ingredients
• •Sustainability
• •Customer Empowerment and Education
• •Transparency and Authenticity

Mejores Prácticas

• •Lead with Science, Follow with Empathy: Always ground your claims in the brand's scientific foundation (e.g., 'Dr. founded,' 'clinically tested,' 'trichologist-approved'). Immediately follow up with empathetic language that shows you understand the customer's emotional journey ('We understand the frustration,' 'You're not alone').
• •Use the Founder's Story: Regularly integrate Dr. Julie Pernet’s story and expertise. Using her name and title adds immense credibility and authenticity that competitors may lack. Phrases like 'A note from our founder' or 'Dr. Pernet's advice' can be very powerful.
• •Highlight 'Natural' as an 'Effective Alternative': Don't just say the products are natural. Position them as a powerful, safe, and effective *alternative* to harsh chemical treatments. Use phrases like 'cortisone-free relief' or 'powerful botanicals without the side effects.'
• •Amplify Customer Voices: Let customer testimonials and reviews do the selling. Feature before-and-after photos, quote success stories, and use data points like 'Join 20,000+ happy customers.' This builds social proof and makes the results feel achievable.
• •Maintain an Empowering and Educational Tone: Frame your copy around empowering the customer. Encourage them to take the diagnostic test, learn about their scalp, and understand the ingredients. This positions the brand as a long-term partner in their health journey, not just a one-time product seller.

Percepción Social

Overwhelmingly positive, with high customer ratings for effectiveness, quality, and customer service. The founder's medical background significantly builds trust. Customers praise visible results, natural scents, and pleasant textures, justifying the investment despite a higher price point. The brand is perceived as caring, trustworthy, and effective.

Ejemplos de Copy

• •Headline: Tired of scalp issues? Science-backed relief starts here. Sub-headline: Founded by a Doctor of Pharmacy, our natural treatments have helped over 20,000 people find lasting balance. Take our 2-minute diagnosis and get 10% off your personalized solution. Button: Find My Solution
• •Image: A compelling user-submitted before & after photo for psoriasis or dandruff. Caption: This is what happens when nature and science work together. Meet Adeline, who struggled for years with scalp psoriasis. After switching to our cortisone-free Anti-PSO protocol, she finally found the relief she was looking for. You are not alone in this journey. #MakeMyMask #ScalpHealth #PsoriasisRelief #RealResults
• •Headline: Our Patented Anti-Hair Loss Serum: The breakthrough you've been waiting for. Body: Powered by our exclusive TrichoActiv® technology, this serum is clinically proven to reduce hair loss and stimulate new growth. Developed by a trichologist to deliver real, visible results. Launch offer: Buy 2, get 1 FREE. CTA: Shop Now & See The Difference
• •Title: Detox & Fortify: Ayurvedic Powder Mask Description: Go back to the essentials. Our 100% natural, preservative-free powder mask is a potent blend of Ayurvedic herbs designed to be mixed fresh at home. This weekly cataplasm purifies the scalp, strengthens the roots, and restores your hair's natural vitality. Simply add water to activate its power.
• •Subject: A little note from Dr. Julie Pernet Body: Hi [Customer Name], I wanted to personally thank you for being part of the MakeMyMask community. I started this journey because I felt lost searching for a natural solution to my own hair loss. Seeing your results and hearing your stories is what inspires our lab every day. Remember, consistency is key to scalp health. Keep watering your roots! Signature: Dr. Julie Pernet, Founder of MakeMyMask