Tono de Marca

Elegant & Feminine, Approachable & Friendly (in Spanish), Descriptive & Informative, Slightly Playful/Trendy (TikTok)

Valores de Marca

• •Quality & Craftsmanship
• •Variety & Versatility
• •Customer Connection
• •Accessibility (Physical Presence)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of your brand's tone (e.g., elegant, warm, sophisticated, descriptive), including a list of "words we use" and "words we avoid." Ensure this is understood by anyone creating content, especially if translating between Spanish and English communications.
• •Prioritize "Elegant Simplicity": The jewelry has an intrinsic elegance. The copy should reflect this by being clear, concise, and sophisticated without being overly verbose or pretentious. Focus on evocative descriptions that highlight beauty and craftsmanship.
• •Emphasize Quality and Materials: Consistently mention the quality of materials (e.g., ".925 sterling silver," "natural gemstones," "gold plating") to reinforce the value and craftsmanship of the pieces. This builds trust and justifies the "fine jewelry" positioning.
• •Maintain Approachability: While elegant, ensure the tone remains welcoming and friendly. In customer interactions (like social media replies or email support), be warm, helpful, and personal. If the primary customer base is Spanish-speaking, ensure English copy retains a similar level of warmth.
• •Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand. If the photography is clean, bright, and focuses on delicate details, the language should mirror this with refined and descriptive wording, avoiding overly casual or jarring slang.

Percepción Social

Positive but Niche, Trusted for Product Information, Associated with Gifting/Special Occasions

Ejemplos de Copy

• •Headline (Website Banner): Discover Your Sparkle: Exquisite Jewelry, Timeless Designs. *Body:* Explore our curated collections, from everyday elegance to breathtaking statements. Handcrafted with passion, designed for you.
• •Instagram Post (New Collection): Introducing the 'Celestial Dreams' Collection ✨ Delicate pieces crafted from sterling silver and adorned with ethically sourced moonstones. Which one captures your heart? #MajoBracamontes #NewCollection #FineJewelry #MoonstoneMagic #ElegantStyle
• •Facebook Ad (Targeting Special Occasions): Make Every Moment Unforgettable. Whether it's a birthday, anniversary, or just because, find the perfect expression of love with Majo Bracamontes Joyería. Shop our Gift Guide now. #JewelryGift #SpecialOccasion #CelebrateLove #MajoJoyería
• •Product Description (Earrings): Illuminate your look with our 'Sunbeam' Stud Earrings. Featuring radiant citrine gemstones set in 18k gold-plated silver, these earrings offer a touch of warmth and sophistication to any outfit. Lightweight for all-day comfort.
• •Email Newsletter Subject: A Little Luxury Awaits You, [Customer Name] *Body Snippet:* Dear [Customer Name], This week, we're spotlighting our artisan-crafted pieces that tell a story of elegance and unique design. Plus, enjoy an exclusive 10% off your next order as a thank you for being part of our community.