Tono de Marca

Curated, Minimalist, and Gentle

Valores de Marca

• •Comfort
• •Design
• •Belonging

Mejores Prácticas

• •Maintain the "Gentle" and "Comfort" Lexicon: Always use words like "gentle," "comfort," "soft," "sanctuary," and "home" to reinforce the core brand promise of providing a sense of security and belonging.
• •Emphasize Design and Materiality: Clearly state the unique design process (e.g., "3D low-poly graphic," "woven design") to highlight the product's artistic value and quality, justifying its premium positioning.
• •Use the "Flock/Fold" Metaphor Subtly: Incorporate language related to sheep and belonging ("find your fold," "part of our flock," "a home for strays") in a sophisticated way to build community without being overly literal or kitschy.
• •Be Direct and Minimalist in Transactional Copy: For sales announcements, use clear, concise language. State the facts: what the product is, when it's available, and how to buy it. This respects the customer's time and builds trust.
• •Align Visuals and Text: Ensure all copy is paired with clean, minimalist photography and graphics that reflect the brand's aesthetic. The words should complement the visual calm, not distract from it.

Percepción Social

Coveted and Community-Driven

Ejemplos de Copy

• •Your space, your sanctuary. Our STRAYSHEEP RUG, designed to bring a gentle layer of comfort and character to any room. Woven, not printed, for a design you can feel. #MaisonStraySheep #HomeForStrays
• •The STRAYSHEEP TEE. A new silhouette featuring our classic low-poly sheep. A simple, modern statement for everyday comfort. Available at our next product drop. See our website for the schedule. #MaisonStraySheep #StraySheepTee
• •Find Your Fold. MAISON STRAYSHEEP offers curated fashion and interior goods designed to bring gentle comfort and a touch of modern art to your life.
• •Subject: The next drop is scheduled. | Welcome back to the fold. Our latest collection, including the STRAYSHEEP RUG, will be available via lottery this Friday. Thank you for your continued patience and support. Details inside.
• •A gentle reminder. Our monthly product sale schedule has been updated on the site. Thank you for being a part of our flock. [Link to website]