Tono de Marca

Sophisticated yet Accessible, Artistic and Expressive, Confident and Modern, Comfort-Focused

Valores de Marca

• •Artistic Heritage & Creativity
• •Comfort & Versatility
• •Effortless Style
• •Expression & Individuality
• •Quality & Unique Design

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, artistic, warm, confident) and specific vocabulary or phrases to use or avoid. This ensures anyone writing for the brand stays consistent.
• •Emphasize 'Art' and 'Comfort': Consistently weave these core values into product descriptions, social media, and storytelling. Use words like 'inspired,' 'crafted,' 'flow,' 'soft,' 'expressive,' 'versatile.'
• •Tell the Founder's Story: Leverage Jessica Segatto's background in art and fashion design to add authenticity and depth to the brand narrative. This personal touch can resonate with customers.
• •Focus on the Lifestyle: Describe not just the clothes, but how they make the wearer feel and the 'casual chic lifestyle' they enable. Paint a picture of effortless sophistication and expressive comfort.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic on the website and social media. If the visuals are clean and chic, the copy should reflect that sophistication.

Percepción Social

The brand seems to be in a nascent or niche stage in terms of broad public recognition.

Ejemplos de Copy

• •Maison Segatta: Where artful design meets effortless comfort. Discover your everyday chic.
• •From gallery openings to garden parties, the [Dress Name] moves with you. Crafted for comfort, designed to express. Embrace your unique canvas.
• •Art isn't just on the walls, it's in how you live. Introducing our latest collection – where luxurious comfort and artistic details intertwine. #MaisonSegatta #ArtfulLiving #EffortlessChic
• •Born from a legacy of art and a passion for design, Maison Segatta infuses every piece with creativity and comfort. We believe in clothing that’s as expressive and unique as you are. Live artfully, live comfortably.
• •Unlock Effortless Elegance: Styles That Speak Your Art.