Tono de Marca

The tone of Mimi Bougies is elegant, artistic, and serene. It communicates a sense of refined craftsmanship and understated luxury. The language is descriptive yet minimal, allowing the product's artistic form to be the main focus. The overall voice is sophisticated and calm, mirroring the aesthetic of the candles themselves.

Valores de Marca

• •Artisanal Craftsmanship: The "Fait-main" (Handmade) declaration is a core principle, positioning the products as unique items created with personal care and skill.
• •Minimalist Aesthetics: The brand champions clean lines, sculptural forms, and a neutral color palette. The candles are presented as objects of art that enhance a space through elegant design.
• •Quality and Precision: The high-quality photography emphasizes the flawless textures and detailed shapes of the candles, implying a commitment to superior materials and meticulous craftsmanship.
• •Tranquility and Mindful Living: The brand's visual identity and product design evoke a sense of peace, calm, and intentionality. The candles are positioned as elements that contribute to a serene and aesthetically pleasing environment.

Mejores Prácticas

• •Prioritize "Art" over "Product": Use language that frames the candles as sculptures or art pieces. Words like "sculpted," "form," "silhouette," "crafted," and "artisan" should be used frequently to reinforce the brand's positioning.
• •Embrace Minimalist Language: Keep the copy clean, concise, and impactful. Avoid clutter, overly expressive punctuation, and casual jargon. The text should complement the minimalist visuals, not overpower them.
• •Maintain a Serene Voice: The tone should always be calm and sophisticated. Use softer calls-to-action like "Discover the collection" or "Explore the design" instead of aggressive sales-driven phrases like "Shop Now!"
• •Consistently Reinforce Core Values: Ensure that every piece of copy subtly reflects the brand's core principles: handmade, high-quality, minimalist design, and serenity. The "Fait-main" (Handmade) attribute is a key differentiator that should be consistently mentioned.
• •Sell the Ambiance, Not Just the Object: Focus on the feeling and atmosphere the candles create. Write copy that speaks to a desire for tranquility, elegance, and a well-curated living space, connecting the product to a larger lifestyle concept.

Percepción Social

The public and customer perception of Mimi Bougies is that of a high-end, artisan brand rather than a simple candle maker. Followers and customers frequently use appreciative and admiring language, highlighting the beauty and originality of the designs. The candles are viewed as decorative art pieces that elevate home decor and serve as sophisticated gifts. There is a clear appreciation for the unique, handmade nature of the products, which sets the brand apart from mass-produced competitors.

Ejemplos de Copy

• •The Shape of Serenity. Introducing our new collection of sculptural candles. Each piece is meticulously hand-poured, designed not just to illuminate, but to transform your space with quiet elegance. Discover the art of form.
• •More than a candle. A handmade statement. The gentle curves and clean lines of our candles are crafted to bring a touch of minimalist artistry to any room. Pure form, poured by hand. #MimiBougies #SculpturalCandles #ArtisanalDecor
• •From Our Studio to Your Sanctum. The slow, deliberate process of creating beauty. We believe in the power of the handmade—each candle a unique testament to craftsmanship and care.
• •Elevate Your Everyday with Sculptural Light. Explore our collection of artisanal candles. Where minimalist design meets handmade quality, created to inspire moments of calm and beauty.
• •The Art of Thoughtful Gifting. Offer a gift of unique elegance. Our sculptural, handmade candles are a perfect expression of refined taste, designed to be cherished as a piece of decor.