Tono de Marca

Personal, Passionate, and Artisanal

Valores de Marca

• •Artisanal Craftsmanship
• •Personalization and Collaboration
• •Local & Ethical Production
• •Quality and Timelessness
• •Authenticity and Passion

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's passion and purpose. Instead of just describing a dress, tell the story of its inspiration or the craftsmanship behind it.
• •Use Personal and Emotive Language: Employ words like "dream," "passion," "journey," "honor," and "vision." Address the audience directly using "you" and "your" to foster a personal connection.
• •Highlight Artisanal Details: Consistently reference the handmade nature of the garments, the quality of the materials (e.g., "French lace," "natural silk"), and the local workshop ("Made in BZH," "our Breton atelier").
• •Balance Elegance with Warmth: While the visuals should be sophisticated and high-end, the text should remain warm and approachable. Avoid overly corporate or impersonal language. The tone is that of a skilled artist, not a large corporation.
• •Center the Client's Story: Whenever possible, frame the narrative around the bride. Feature real client stories and testimonials to reinforce the brand's collaborative value and build social proof.

Percepción Social

The public perception is that of a high-end, trustworthy, and highly skilled artisanal brand that delivers a personalized and luxurious experience. Clients and followers view the brand as a creator of "dream dresses," praising the beauty, elegance, quality, and the designer's talent and kindness. Local press highlights Maelle as a local success story, reinforcing its identity as a Breton artisan.

Ejemplos de Copy

• •Introducing the 'Aveline' gown. Inspired by the soft light of the Brittany coast, each stitch is a whisper of timeless elegance. Handcrafted in our workshop from delicate French lace and silk, this is more than a dress—it's the beginning of your story. #MaelleCouture #MadeInBZH #BridalArtisan
• •Your story is our inspiration. At Maelle, we believe a wedding gown should be as unique as the woman who wears it. From the first sketch to the final fitting, we embark on a personal journey with you, weaving your personality and dreams into a creation that is exclusively yours.
• •Envisioning a wedding dress that feels truly *you*? Discover the art of bespoke bridal with Maelle Couture. Located in the heart of Brittany, our atelier is where passion, craftsmanship, and your vision unite. Let's create your timeless gown, together. Book your private consultation today.
• •Step inside the Maelle workshop and witness the journey of a couture gown. Here, every detail matters. We honor the traditions of French craftsmanship while celebrating the modern bride. This is slow fashion, made with passion and purpose. #SavoirFaire #Artisanat #RobeDeMariéeSurMesure
• •A radiant Maelle bride. It was an honor to bring Charlotte's vision to life. Seeing her happiness is the reason we do what we do. Thank you for trusting us with such a precious part of your day. Wishing you a lifetime of love and joy. #MaelleBride #RealBride #WeddingInspiration