Tono de Marca

Edgy, confident, expressive, bold, nonconformist, unapologetic, empowering, and statement-driven, rooted in NYC's urban identity.

Valores de Marca

• •Expression of Individuality
• •Urban Authenticity
• •Bold Aesthetics
• •Narrative and Storytelling

Mejores Prácticas

• •Embrace the Narrative: Every piece of copy, from product names to social media posts, should tie back to the core story of NYC's multifaceted identity—its blend of ambition, rebellion, and style.
• •Use a Confident and Active Voice: Employ strong, declarative sentences. The tone should be self-assured and empowering, avoiding passive or hesitant language.
• •Maintain a Lexicon of Duality: Consistently use words that reflect the brand's core tension, such as "grit/glamour," "discord/subculture," "punk/professional." This reinforces the unique brand position.
• •Visual and Textual Harmony: Ensure all visuals (photography, web design) match the edgy, high-contrast, and expressive tone of the copy. The aesthetic should feel authentic to the brand's NYC-centric story.
• •Clarify the Brand Identity: Given the name overlap with other brands, use the full designer name (Mae McKagan) or a unique tagline consistently across all platforms to help differentiate MAE and build a distinct, recognizable identity.

Percepción Social

Challenging to gauge directly due to lack of social media presence and independent reviews. Potential for public confusion due to name similarity with other NYC-based brands (MAEMAE, MAE New York), which could obscure its unique gritty, subculture-inspired identity and make establishing clarity difficult.

Ejemplos de Copy

• •MAE: For the grit and the glamour. The uniform for the unapologetic. Designed in NYC.
• •Not for the faint of heart. The Josie Skirt is our homage to the punk roots and rebellious spirit of the city. Crafted for bold moves and late nights, it’s more than a piece of clothing—it’s a statement.
• •Your character is your best accessory. We just design the armor. #MAENYC #CitySlicker
• •Don't just live in the city. Become it.
• •MAE is born from the beautiful friction of New York City—where boardroom ambition meets downtown discord. We don't just make clothes; we craft identities for those who own their story, one stitch at a time.