Tono de Marca

Aspirational, empowering, and supportive, with a professional yet friendly and relatable overlay. For clients, the tone is reassuring, luxurious, and focused on self-care and confidence. For students and artists, it is motivational, educational, and community-focused.

Valores de Marca

• •Empowerment
• •Quality and Expertise
• •Community
• •Work-Life Balance & Financial Freedom
• •Authenticity

Mejores Prácticas

• •Segment Your Voice: While the core values remain the same, tailor the tone slightly for your two main audiences (clients vs. artists). Use a luxurious, results-focused tone for clients and a motivational, mentorship-focused tone for artists.
• •Lead with "Empowerment": Every piece of copy, whether for a service, a course, or a product, should tie back to the core value of empowerment. Ask: "How does this make a woman feel more confident, capable, or in control of her life?"
• •Balance Aspiration with Authenticity: Showcase the "dream life" and high-end results, but continue to ground it in authentic stories, client testimonials, and relatable behind-the-scenes content. Share both the wins and the lessons learned to maintain trust and relatability.
• •Create a "Key Phrase" List: Develop an internal document with on-brand words and phrases (e.g., "luxury experience," "simplify your life," "build your dream," "community," "empower," "confidence") and off-brand words to avoid (e.g., "cheap," "discount," "easy," "just a job").
• •Infuse the Founder's Voice: Madison's personal story is a powerful brand asset. Continue to use her voice and experience, especially in content for aspiring artists, as it builds a strong, personal connection that differentiates the brand from more corporate competitors.

Percepción Social

Perceived as a high-end, trustworthy, and expert brand in the lash and beauty space. Clients view it as a top-tier studio that delivers flawless results in a professional and welcoming environment. Aspiring lash artists see the brand as a source of credible, high-quality education and genuine mentorship, with the owner, Madison, being an inspirational figure who is invested in the success of her students.

Ejemplos de Copy

• •Your weekly reminder that you deserve to feel this confident. ✨ Our signature lash sets aren't just about beauty, they're about simplifying your routine and giving you back time to focus on what truly matters. Ready for your own 'I woke up like this' moment? Tap the link in our bio to book your luxury lash experience.
• •Trading my 9-5 for freedom, flexibility, and a community of amazing women. If you're tired of dreaming and ready to start doing, our MLCO Academy is for you. We give you the *entire* playbook. Let's build your dream life. 💖 #LashArtist #BossMentality #LashTraining #BeautyBusiness
• •Life is busy. We get it. That's why we believe self-care isn't a luxury, it's a necessity. Step into the studio and let us handle the details. For 90 minutes, your only job is to relax while we create the custom lashes or brows you've been dreaming of. Leave feeling refreshed, confident, and ready to take on the world. Book your next appointment and reclaim your time.
• •Are you ready to turn your passion for beauty into a profitable career? At MLCO Academy, we don't just teach you how to apply lashes—we teach you how to build a brand, attract dream clients, and create financial freedom. With 16+ certifications and over 10,000 hours of experience, our founder Madison Leigh gives you the mentorship you need to succeed. Download our free guide: '5 Things I Wish I Knew Before Starting My Lash Business.'
• •For the artist on the rise. The 'Lash & Grow' Crewneck is your new uniform for late-night study sessions, early morning client appointments, and everything in between. Made from an ultra-soft cotton blend with a classic, oversized fit, it’s designed for comfort that doesn’t sacrifice style. Because building your empire should feel as good as it looks. Part of our Curated Comfort collection.