Tono de Marca

aspirational yet accessible, elegant, and intimately friendly

Valores de Marca

• •Quality & Comfort
• •Sustainability
• •Timeless Style
• •Accessibility
• •Customer-Centricity

Mejores Prácticas

• •Lead with "Everyday Luxury": All copy should balance aspirational language with an accessible tone. Use words like "elevate," "luxury," and "timeless," but ground them with concepts of "comfort," "everyday," and "accessible.
• •Center the Sensory Experience: Focus on the feeling of the products. Use descriptive words that evoke softness, comfort, and gentleness (e.g., "cloud-like," "buttery soft," "gentle embrace") to connect with the customer on an emotional level.
• •Weave in the Founder's Story: Subtly referencing the brand's origin re-a mother's search for the perfect pyjamas re-adds authenticity and reinforces the values of quality and thoughtful design. This is especially effective for content aimed at families and women.
• •Celebrate Customer Moments: Actively incorporate user-generated content and customer testimonials into marketing materials. Frame your products as part of your customers' special life events (birthdays, weddings, holidays) to build a sense of community and shared experience.
• •Highlight Conscious Choices: Consistently mention the sustainable and non-toxic qualities of the bamboo fabric. This appeals to the modern consumer's desire for ethical and eco-friendly products and reinforces the "Made (W)right" ethos.

Percepción Social

premium yet attainable luxury brand

Ejemplos de Copy

• •Embrace the quiet moments. Our bamboo sleepwear, designed for and by a mother, offers the gentle comfort you deserve. Because in the beautiful chaos of motherhood, your well-being matters too. #MadeWrightForMums
• •Redefine Relaxation. Engineered from exceptionally soft bamboo, our menswear is designed for unparalleled comfort and timeless style. Elevate your downtime. #MadeWrightLondon
• •Make it uniquely yours. From a simple monogram to a cheeky nickname, our custom embroidery transforms our classic pyjamas into a personal statement. The perfect gift for them, the perfect treat for you. [Shop Personalisation]
• •Sleep soundly, live consciously. Our signature pyjamas are crafted from 100% biodegradable bamboo viscose, a fabric that's as kind to your skin as it is to the planet. Experience the non-toxic, natural luxury of Made Wright London. [Learn Our Story]
• •For the morning of, and all the nights after. Surround yourself and your bridal party in the unmatched softness of our luxury bamboo pyjamas. Create unforgettable moments in timeless comfort. #MadeWrightForIDo