Tono de Marca

Professional, Expert, and Trustworthy

Valores de Marca

• •Unyielding Authenticity
• •Customer Confidence
• •Expert Curation
• •Transparency

Mejores Prácticas

• •Always place authenticity, verification, and guarantees at the forefront of your messaging. Phrases like "Authenticated by Entrupy," "Five-Step Verification," and "Guaranteed Authentic" should be standard.
• •Consistently produce content (blogs, videos, detailed posts) that demonstrates your expertise. Explaining the difference between production years, or how to spot a fake, builds authority and consumer trust.
• •Use language that reflects the luxury product. Words like "meticulous," "curated," "iconic," "pristine," and "investment" align with the brand's high-end positioning. Avoid overly casual slang or hype-driven language.
• •The Japanese origin is a key differentiator. Use it to imply a higher standard of care, unique selection, and trustworthiness due to Japan's stringent laws.
• •In FAQs, product descriptions, and policy pages, be clear and unambiguous. The confidence to state policies like "no discounts" or "no holds" reinforces a professional, serious brand image that is focused on fair, consistent service for all clients.

Percepción Social

Perceived as a trustworthy, reliable, serious, and expert-level dealer for knowledgeable consumers, offering a solution to market problems through hyper-transparency and robust, third-party-verified authentication, appealing to discerning buyers who prioritize guaranteed authenticity over finding the lowest price.

Ejemplos de Copy

• •A timeless icon, sourced from Tokyo. This 1990s Vintage Chanel Small Classic Flap in black lambskin has been meticulously cared for. Its journey to you includes our five-step expert evaluation and digital authentication by Entrupy. Own a piece of fashion history with absolute confidence. DM for inquiries or tap the link in bio to shop. #ChanelVintage #MadeMyWeekend #TokyoVintage #AuthenticChanel
• •Headline: Confidence in Chanel. Authenticity in Everything. Sub-headline: At MadeMyWeekend, every piece undergoes a rigorous five-step authentication process, verified by in-house experts and third-party specialists. Shop our curated Tokyo collection with complete peace of mind.
• •Subject: The Three Details Every Vintage Chanel Buyer Should Know. Body: The allure of vintage Chanel is undeniable, but so are the risks. Sophisticated copies are more common than ever. In our latest blog post, we reveal the three critical details—from hardware engravings to quilting patterns—that separate authentic treasures from clever fakes. Empower your search with expert knowledge. [Read More]
• •Section Title: Our Authenticity Guarantee. Body: This piece has passed our comprehensive, multi-point inspection, including evaluation by two external specialists. It is delivered with a digital Certificate of Authenticity from Entrupy. We consider our process rigorous, but for an investment like this, we believe you deserve nothing less than absolute certainty.
• •Headline: Your Chanel is Waiting in Tokyo. Body: Tired of the uncertainty of vintage shopping? MadeMyWeekend specializes in authentic, pre-owned Chanel, sourced exclusively in Japan. With a full money-back guarantee and Entrupy certification on all bags, your only focus is finding the one that makes your weekend. Worldwide shipping available. Explore the collection.