Tono de Marca

Aspirational, Relaxed, and Inclusive

Valores de Marca

• •Relaxed Lifestyle
• •Simplicity
• •Quality and Comfort

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core mission of living a "mellow" and relaxed lifestyle. Every piece of copy should reinforce this value, not just sell a garment.
• •Use a Conversational and Inclusive Tone: Write as if you are speaking to a friend. Use "we," "you," and "us" to foster a sense of community. Ask questions in social media captions to encourage interaction.
• •Keep it Simple and Clear: Just like the clothing designs, the copy should be uncluttered and easy to understand. Avoid overly technical jargon or complex sentences. Let the relaxed feeling of the brand shine through in the simplicity of the words.
• •Emphasize Feeling Over Features: While mentioning quality materials is important, focus on the feeling those materials evoke—comfort, ease, relaxation, and freedom from stress. Sell the experience, not just the product specifications.
• •Leverage a Consistent Vocabulary: Regularly use a core set of words associated with the brand, such as "mellow," "relaxed," "simple," "comfort," "ease," and "slow down," across all platforms to build strong brand recall.

Percepción Social

Positive, Community-Focused, and Authentic

Ejemplos de Copy

• •Weekend mode: activated. We love seeing how you live the Mellow life. Tag @mademellowofficial to be featured and share your chill moments with the community. #MadeMellow #LiveMellow
• •Stress Less, Live More. Our latest collection is designed for comfort that moves with you. Embrace the Mellow lifestyle.
• •Your weekly reminder to slow down...
• •The only hoodie you'll ever need. Made from ultra-soft, high-quality fabric, it’s designed for those moments of calm in a busy world. Simple, comfortable, and a reminder to take it easy. This isn't just a hoodie; it's a feeling.
• •Escape the noise. Find your Mellow.