Tono de Marca

inspirational, friendly, and reassuring

Valores de Marca

• •Simplicity
• •Efficacy and Results
• •Skin Wellness and Self-Care
• •Ethical Practices
• •Transparency

Mejores Prácticas

• •Lead with Wellness, Not Just Science: While mentioning key ingredients like Vitamin C is important, always frame the benefits in the context of self-care, confidence, and creating a positive "ritual."
• •Use "You" and "Your": Speak directly to the customer. Phrases like "Your New Skin Ritual" and "help you to achieve confidence" make the brand feel personal and focused on the consumer's journey.
• •Keep it Simple and Reassuring: Avoid complex jargon. Use clear, concise language that is easy to understand. Words like "simple," "calms," "soothes," and "happy skin" reinforce the brand's accessible and friendly nature.
• •Leverage Social Proof: Continuously feature customer testimonials and reviews. Highlighting the number of satisfied customers and 5-star ratings builds trust and validates the brand's claims of efficacy.
• •Maintain Ethical Transparency: Consistently and clearly communicate that the products are vegan and cruelty-free in website footers, product descriptions, and social media bios. This is a core value that resonates strongly with the target audience.

Percepción Social

The public perception of Mabel + Meg is largely positive, with customers frequently praising the effectiveness of products, particularly the Lumilixir Serum, for improving texture, reducing breakouts, and creating a "dewy glow." Many express long-term loyalty. The brand is often discovered through social media and is perceived as a "cult" favorite, delivering tangible results that justify the price.

Ejemplos de Copy

• •Your morning moment of calm. Just a few drops to hydrate, plump, and protect your skin for the day ahead. This isn't just skincare; it's the beginning of a ritual that lets your confidence glow. #MabelAndMeg #SkinWellness #VitaminCSerum #YourNewSkinRitual
• •Tired of complicated routines? Your skin is, too. Let's get back to basics. Healthy, radiant skin shouldn't be a 10-step process. Our Lumilixir Serum is designed to give your skin the powerful dose of Vitamin C and Hyaluronic Acid it craves, in one simple, effective step. Discover the ritual that 20,000+ happy customers swear by. [Shop Now]
• •The secret to smoother, brighter skin is out. Our Lumilixir Serum penetrates deep to soothe, calm, and hydrate from within. See real results, from real people. Ready to start your skin wellness journey? #SimpleSkincare #CrueltyFreeBeauty #GlowUp
• •Confidence starts with happy skin. We believe in simple, powerful formulas that make you feel good from the inside out. 100% Vegan & Cruelty-Free. Always.
• •Invest in a routine that brings you joy and results. Our approach to skincare is about wellness, self-love, and creating rituals that last. #SkincareQuotes #SelfCare #MabelAndMeg #MindfulBeauty