Tono de Marca

Sophisticated & Elegant, Sensory & Evocative, Authoritative & Passionate

Valores de Marca

• •Quality & Craftsmanship
• •Elegance & Aesthetics
• •Sensory Experience
• •Exclusivity

Mejores Prácticas

• •Lead with "The Why," Not "The What": Focus on the benefit and the feeling first, then introduce the product as the solution.
• •Maintain a Sensory Vocabulary: Consistently use a word bank of sophisticated, evocative, and sensory terms to ensure an elevated and consistent tone.
• •Speak as the Expert: Write from a position of authority and passion, sharing knowledge to build trust and reinforce premium positioning.
• •Tell Stories, Don't Just List Features: Frame product descriptions within a narrative to create a more engaging and evocative experience.
• •Align Visuals and Text: Ensure that every piece of copy is supported by a visual that communicates the same message of elegance and quality, ensuring synergy.

Percepción Social

Customers perceive Lyssium as a premium, high-quality luxury brand and a reliable source for sophisticated, potent, and long-lasting home fragrances. The price point is understood to reflect the superior quality of ingredients and the overall luxurious experience, from unboxing to use, consistently mirroring the brand's projected values of quality and elegance.

Ejemplos de Copy

• •Introducing Solace. A quiet moment captured in scent. Top notes of delicate neroli give way to a warm heart of sandalwood and clove. This is more than a fragrance; it is an invitation to pause, breathe, and find your center. Discover our newest olfactory creation. Link in bio. #Lyssium #TheArtOfScent #LuxuryHomeFragrance
• •At Lyssium, we believe a scent should tell a story. Our journey begins not in a lab, but with an idea —a memory of a sun-drenched Italian coast or the feeling of a tranquil forest at dawn. Each fragrance is composed with the same care as a symphony, balancing an intricate structure of notes to create a singular, transportive experience. Elevate your space from a house to a sanctuary. Explore our Scent Library.
• •The final touch of a perfectly designed space isn't seen —it's felt. Lyssium diffusers deliver our signature fragrances with whisper-quiet technology, creating a bespoke ambiance that's uniquely yours. Define your atmosphere. #LyssiumAromatics #ElegantLiving #ScentScapes
• •Ever wonder what makes a fragrance truly captivating? It's the architecture. Top notes are your first impression —bright and fleeting. The heart, or middle notes, form the scent's core character. Finally, the base notes emerge, leaving a deep, lasting memory. This deliberate composition is the art we practice at Lyssium. What's your favorite scent note? #ScentEducation #Perfumery #Lyssium
• •Effortless Elegance, Enduring Scent. Our reed diffusers offer a constant, subtle diffusion of our most beloved fragrances. No flames, no electricity —simply a timeless statement of sophistication for your space.