Tono de Marca

Personal, sincere, heartfelt, approachable, warm, and authentic, as if speaking directly with the artisan.

Valores de Marca

• •Authenticity & Craftsmanship
• •Sustainability & Quality
• •Personal Connection & Emotion
• •Transparency
• •Passion

Mejores Prácticas

• •Lead with the "Why": Always start with the core values—handcrafting, sustainability, and emotion. The "what" (jewelry) is secondary to the "why" (celebrating moments of happiness).
• •Use Storytelling: Connect each piece or collection to a narrative. Whether it's the inspiration behind the design or the potential story for the wearer, narrative adds value and emotional weight.
• •Emphasize "Handmade by Lykke": Consistently reinforce that a real person, the founder, crafts each item. This is the brand's strongest unique selling proposition and builds a direct connection with the customer.
• •Maintain a Sincere & Humble Tone: Avoid boastful or overly "salesy" language. The voice should remain personal, honest, and warm, as if Lykke herself is speaking.
• •Champion Sustainability as Quality: Frame the choice to use solid metals not just as an ethical decision, but as a commitment to the customer. It's about creating a piece that is worthy of their investment and their memories.

Percepción Social

A high-quality, trustworthy artisan brand, perceived as a niche, premium, and honest jeweler for those who value unique, handmade items, personal stories, and Danish design principles like minimalism, quality, and functionality.

Ejemplos de Copy

• •More than a ring, it's a promise kept. Handcrafted from solid 18k gold and set with a stone as unique as your story. This isn't just jewelry; it's a future heirloom, a small, solid moment of happiness to carry with you always.
• •The quiet hum of the workshop, the careful selection of each gem, the slow process of bringing precious metal to life. This is the love that goes into every piece before it reaches you. This is jewelry made with heart, for your own 'lykkestunder'.
• •Tired of jewelry that fades? We believe in forever. That's why we only use solid gold and silver—no plating, ever. Discover handmade Danish jewelry designed to last a lifetime. Your story deserves it.
• •My name is Lykke, and 'Lykkestunder' means moments of happiness. For me, that moment is at my workbench, crafting something beautiful. For you, I hope that moment comes when you open the box. A gift from a loved one, or a treat for yourself—a tangible reminder of joy.
• •A little moment of happiness, crafted just for you.