Tono de Marca

Aspirational and trendy, yet accessible, projecting an image of modern luxury within reach.

Valores de Marca

• •Modern Aesthetics
• •Customization and Choice
• •Accessibility
• •European Production
• •Customer-Centric Service (in theory)

Mejores Prácticas

• •Lead with Style, Follow with Function: Always open with aesthetic and emotional appeal, then follow with practical benefits.
• •Use 'You-Centric' Language: Frame copy around the customer's experience and desires, focusing on their benefits.
• •Incorporate Social Proof: Regularly feature customer testimonials and photos in marketing materials to build trust.
• •Maintain a Consistent Vocabulary: Continuously use words like 'Designer,' 'Exclusive,' 'Configure,' 'Dream,' and 'Modern' to reinforce brand identity.
• •Address Potential Concerns Proactively and Positively: Build trust by highlighting 'Made in Europe,' '2-year guarantee,' and benefits of 'free and fast shipping' to reassure customers.

Percepción Social

Deeply divided between highly satisfied customers praising price-performance ratio and design, and a significant group reporting negative experiences with quality issues, delivery delays, and poor customer service. There's a perception of risk among potential buyers due to mixed reviews.

Ejemplos de Copy

• •Your bedroom, your statement piece. We love seeing how you style our Boston bed! The velvet finish and grand headboard bring that touch of luxury you deserve. Ready to design your dream? Tap the link in our bio. ✨ #Luxusbetten24 #MyLuxusHome #BedroomGoals
• •Tired of compromising between style and price? Our European-made designer sofas offer the best of both worlds. Configure your perfect sofa in velvet, cord, or bouclé today and enjoy free, fast delivery. Your living room upgrade is just a click away.
• •Meet the Calvera: where chic design meets clever functionality. Upholstered in on-trend, soft corduroy, this sofa isn't just a style icon—it's a space-saving genius. The integrated storage and fold-out sleep function make it perfect for modern living. Effortless style, delivered to your door.
• •From box to bliss in under an hour. That feeling when your new furniture just *clicks*. 😎 #Luxusbetten24 #Unboxing #HomeUpgrade #FurnitureHacks
• •Inside: The 3 Sofa Trends Taking Over 2025 (and how to get them for less).