Tono de Marca

Elegant, Confident, Aspirational, Sophisticated, and Empowering

Valores de Marca

• •Craftsmanship and Quality
• •Accessibility and Convenience
• •Customer-Centric Approach
• •Individuality and Self-Expression

Mejores Prácticas

• •Lead with Elegance: Always use elevated, sophisticated language. Swap 'nice' for 'elegant,' 'pretty' for 'stunning,' and 'strong' for 'durable.' Focus on the feeling the nails evoke, such as confidence, romance, or power.
• •Highlight the 'Handmade' Difference: In every relevant piece of copy, reinforce the value of craftsmanship. Use phrases like 'meticulously handcrafted,' 'artisan designed,' and 'salon-quality from home' to distinguish Luwanery from mass-produced alternatives.
• •Speak to the Occasion: Frame the nails as the perfect finishing touch for life's moments. Whether it's a wedding, an evening event, or a desire for daily glamour, connect the designs to specific experiences.
• •Balance Aspiration with Practicality: While the tone is aspirational, it must be grounded in the practical benefits of the product. Pair evocative descriptions with clear, concise information about durability, reusability, and ease of application.
• •Embrace Customer Language: Incorporate powerful phrases from positive customer reviews into marketing copy. Using authentic language like 'they look like I left the nail salon' builds trust and resonates with potential buyers.

Percepción Social

Perceived as high-quality, stylish, niche, and specialized for unique and embellished designs; however, there are noted areas for improvement regarding sizing inclusivity.

Ejemplos de Copy

• •Artistry at your fingertips. Discover the Opulent Garden Collection—where every handmade nail is a masterpiece of botanical elegance. Your moment to bloom is now.
• •Skip the salon, not the statement. ✨ Our handmade press-ons give you a flawless, luxury manicure in minutes. Which style is calling your name? #LuwaneryNails #PressOnPerfection #HandmadeNails
• •Inside: Your Invitation to Effortless Elegance
• •Unleash your inner fire with the 'Midnight Safari' set. Meticulously handcrafted with a fierce leopard print gradient, these nails are not just an accessory—they are your armor. Designed for the woman who leads the pack and is never afraid to make a statement.
• •Tired of press-ons that chip and bend? Experience the Luwanery difference. Our durable, reusable, and handcrafted nails are designed for the modern woman who demands both style and substance. Elevate your manicure game.