Tono de Marca

introspective, serene, and artistic

Valores de Marca

• •Perspective
• •Serenity
• •Aesthetic Beauty
• •Inspiration

Mejores Prácticas

• •Maintain a Serene Lexicon: Consistently use words like "serenity," "calm," "perspective," "harmony," and "inspiration" to reinforce brand values.
• •Lead with Visuals, Support with Text: The photography is the hero. Copy should be minimal, poetic, and complementary, never overpowering the image itself.
• •Tell the Story Behind the Shot: Briefly explain the context or feeling behind a photograph. This deepens the connection between the art and the audience, reinforcing the value of the artist's unique perspective.
• •Focus on "Feeling" Over "Features": Instead of just listing paper types and dimensions, describe how the art will make someone feel or how it will transform a space.
• •Ensure Visual and Textual Minimalism: The clean, uncluttered design of the website should be mirrored by concise and thoughtful copywriting. Avoid jargon, loud calls-to-action, or overly promotional language.

Percepción Social

The brand is perceived as a specialized, high-quality art provider rather than a mass-market entity. The target audience is likely individuals interested in fine art, interior design, and minimalist aesthetics.

Ejemplos de Copy

• •Introducing 'Chiaroscuro'. A new collection that explores the silent dialogue between light and shadow. Each piece is a search for the quiet moments that surround us. Discover the full series on the website. Link in bio.
• •See the World Through My Eye. Find Your Moment of Calm. A curated collection of fine art photography, capturing the serene interplay of color and contrast.
• •A fleeting moment of solitude against the vast expanse of the sea. This piece captures the quiet strength of the individual and the calming power of nature. Printed on high-quality Hahnemühle paper to preserve the depth and detail of the original shot. A timeless addition to any space seeking tranquility.
• •A New Perspective: Fresh Prints in the Shop
• •Luuk de Werd is a Dutch photographer whose work is a dedicated search for serenity. His images transform everyday scenes into moments of aesthetic peace, inviting viewers to pause and appreciate the subtle beauty around them. Through his distinct focus on composition and color, de Werd offers not just a photograph, but a perspective.