Tono de Marca

holistic, serene, artisanal, and spiritual

Valores de Marca

• •Well-being
• •Naturality
• •Artisanal Quality/Handmade
• •Spirituality/Intuition
• •Personal Growth & Transformation

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., serene, empowering, natural, spiritual), including specific vocabulary to use and avoid. Share this with anyone creating content.
• •Focus on "Feeling" and Benefits: Instead of just listing product features, emphasize the emotional and spiritual benefits. How does the product make the customer *feel*? How does it contribute to their well-being or personal journey?
• •Use Sensory and Evocative Language: Appeal to the senses with descriptive words that evoke the texture of stones, the aroma of teas, or the feeling of calm and connection. Words like "gentle," "whispering," "radiant," "soothing," "handcrafted" can be effective.
• •Maintain Authenticity: Let the genuine passion for wellness, natural products, and craftsmanship shine through. If the brand is rooted in personal experience (like the founder's kinesiology background), weave this narrative in subtly where appropriate.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, product descriptions, social media posts, email marketing, and any customer interactions. This builds trust and a cohesive brand identity.

Percepción Social

attracting an audience interested in mindfulness, natural products, and unique, artisanal items.

Ejemplos de Copy

• •Instagram Post (New Amethyst Necklace): "Embrace tranquility. Our new handcrafted Amethyst necklace is more than just an adornment; it's a gentle reminder to connect with your inner calm and intuition. Each stone is unique, whispering ancient wisdom. Discover yours. ✨ #LutziAteliers #Lithotherapy #AmethystJewelry #HandmadeWithLove #SpiritualWellness"
• •Facebook Ad (Wellness Teas): "Sip your way to serenity. Lutzi Ateliers' artisanal tea blends are thoughtfully crafted with natural ingredients to soothe your mind and nourish your body. Find your perfect cup of calm today and transform your daily ritual. [Link] #NaturalTea #Wellbeing #HerbalInfusion #MindfulMoments #LutziAteliers"
• •Product Description (Rose Quartz Bracelet): "Invite love and compassion into your life with our delicate Rose Quartz bracelet. Each bead is hand-selected for its gentle energy and unique beauty, lovingly crafted in our atelier. Let this stone of the heart be your daily companion on the path to self-love and emotional healing. [Link to shop] #RoseQuartz #HealingStones #ArtisanalJewelry #EnergyHealing #MadeInFrance"
• •Email Newsletter Subject (Workshop Announcement): "Unlock Your Intuition: Join Our Pendulum Workshop at Lutzi Ateliers" Body Snippet: "Journey inward and explore the subtle energies around you. Our upcoming pendulum workshop offers a nurturing space to learn, connect, and awaken your intuitive gifts. Limited spots available for this intimate session. [Learn More & Register]"
• •Website Homepage Banner: "Lutzi Ateliers: Artisanal creations for your well-being. Discover handmade stone jewelry, natural infusions, and paths to inner harmony."