Tono de Marca

Empowering, educational, and traditional

Valores de Marca

• •Precision and Perfect Fit
• •Empowerment and Creativity
• •Heritage and Quality
• •Community and Support
• •Efficiency and Economy

Mejores Prácticas

• •Lead with Empowerment: Always frame the narrative around what the user can achieve. Use active, encouraging language like "Create," "Design," "Master," and "Unlock your potential." Focus on the benefit (a perfect fit, unique style) rather than just the feature (the ruler).
• •Reference the Heritage: Weave the brand's history and the "Golden Rule" concept into the storytelling. Phrases like "a time-tested method," "since 1935," and "inspired by classic principles of proportion" reinforce the values of tradition and reliability.
• •Be Educational and Precise: When explaining how the system works, be clear, direct, and instructional. Use video tutorials, step-by-step guides, and clear diagrams. This builds trust and positions the brand as an expert authority.
• •Foster and Showcase Community: Actively use user-generated content in marketing. Share customer creations (with permission) on social media and the website. Use testimonials that highlight the supportive nature of the Lutterloh community to build social proof.
• •Set Clear Expectations: Be honest about who the product is for. While empowering, it's crucial to mention that basic sewing construction knowledge is recommended. This avoids disappointing beginners and strengthens credibility with the target audience of intermediate to advanced sewers. Use phrases like, "For the sewer who knows the basics of construction," or "Pair our patterns with your favorite sewing techniques."

Percepción Social

The perception of the Lutterloh System is largely positive, particularly among experienced sewers. Users who master the system praise it enthusiastically for its speed, ease, and ability to create well-fitting garments for non-standard body shapes. The large number of patterns and the supportive community (especially the Facebook group) are major advantages. However, it is not ideal for absolute beginners due to a lack of detailed sewing instructions and a learning curve. Some users still find alterations necessary, and the initial cost can be a barrier. Some find the pattern illustrations dated.

Ejemplos de Copy

• •Stop Altering, Start Creating. Tired of patterns that never quite fit? The Lutterloh System uses the timeless Golden Rule of proportion and just two simple measurements to give you a perfect, custom fit every time. Unlock your inner designer and build a wardrobe that is uniquely you.
• •Your Entire Pattern Library in One Book. Imagine 280 timeless patterns at your fingertips, ready to be drafted to your exact measurements in minutes. Save space, save money, and never hunt for the right size again. Welcome to the Lutterloh System.
• •Join a Legacy of Sewers Since 1935. For over 80 years, the Lutterloh System has empowered sewers worldwide to achieve professional results. Our time-tested method, based on the same principles of proportion used by Da Vinci, is your key to mastering the art of the perfect fit.
• •Not a Standard Size? Not a Problem. Celebrate your unique shape! The Lutterloh System drafts patterns based on your body, not a standardized chart. Easily combine different bust and hip sizes to create garments that fit and flatter you perfectly, straight from the drafting table.
• •The Secret to a Perfect Fit is Golden. Discover "The Golden Rule" of pattern making. With our revolutionary system, you only need your bust and hip measurements to draft any of our 280+ styles. From casual tops to elegant dresses, create clothes that feel like they were made just for you—because they are.