Tono de Marca

Luxurious & Aspirational, Caring & Nourishing, Authentic & Relatable, Confident & Empowering, Practical & Solution-Oriented

Valores de Marca

• •Quality & Efficacy
• •Skin Health
• •Ethical Practices
• •Innovation
• •Customer-Centricity
• •Family & Sisterhood

Mejores Prácticas

• •Emphasize "Luxury with Care": Consistently use language that blends aspiration (e.g., "radiant," "flawless," "glow," "luxury") with nurturing terms (e.g., "nourishing," "hydrating," "gentle," "skin-loving").
• •Highlight the Founders' Story & Relatability: Weave in the narrative of the three sisters and their expertise, particularly how their own needs (e.g., as mothers, as salon owners) inspired the products. This adds authenticity and builds trust.
• •Focus on Solutions & Benefits (Not Just Features): Instead of just saying "fast-drying," explain the benefit: "Dries in 60 seconds, so you can tan and go – no more waiting around!" Frame products as solutions to common tanning woes.
• •Incorporate Social Proof & Community: Leverage customer testimonials, reviews, and user-generated content in marketing copy to build trust and showcase real results. Use phrases that foster a sense of community (e.g., "Join thousands of glowing customers").
• •Maintain Ethical & Clean Beauty Language: Consistently reiterate the vegan, cruelty-free, and skin-friendly (paraben-free, alcohol-free, organic ingredients) aspects of the brand, reinforcing the "clean tanning" value proposition.

Percepción Social

Highly Trusted, Effective & High Quality, Skin-Friendly, Innovative, Authentic Connection, Valued for Ethical Stance

Ejemplos de Copy

• •Headline: "Unlock Your Radiance. Lusso Tan: Luxury Tanning, Naturally." Body: "Indulge your skin with our nourishing, organic-inspired formulas. Achieve a flawless, streak-free glow that’s as kind to your skin as it is beautiful. Vegan, cruelty-free, and designed by skincare experts for your most confident tan yet."
• •Headline: "From Busy Mums, For You. The Effortless Glow You Deserve." Body: "Founded by sisters who get it. Lusso Tan offers a simple, quick-drying, and beautifully natural tan, so you can feel fabulous without the fuss. Because every woman deserves a touch of luxury and a boost of confidence."
• •Headline: "The Secret to a Perfect Tan? It Starts with Skin Love." Body: "At Lusso Tan, we believe your tan should be as good for your skin as it looks. Our 3-step ritual, infused with vitamins and hydrating ingredients, ensures a deeper, longer-lasting, and incredibly natural glow. No streaks, no unpleasant smell, just pure radiance."
• •Headline: "Join the Glow-Getters! Experience the Lusso Tan Difference." Body: "Thousands of 5-star reviews can't be wrong! Discover why Lusso Tan is the go-to for a natural-looking, easy-to-apply, and long-lasting tan. Ready for your best glow ever?"
• •Headline: "More Than Just a Tan. It's a Confidence Ritual." Body: "Elevate your routine with Lusso Tan. Our luxurious, skin-loving formulas are designed to give you that sun-kissed look and an inner glow that empowers. Feel beautiful, feel confident, feel Lusso."