Tono de Marca

Aspirational yet Accessible, Vibrant and Creative, Helpful and Solution-Oriented, Confident and Quality-Focused, Customer-centric and Approachable

Valores de Marca

• •Quality: A commitment to providing 'high quality' and 'premium' home furnishing products that are durable.
• •Affordability and Value for Money: A central philosophy is offering products that represent 'Value for money' and are 'surprisingly affordable.'
• •Design and Innovation: The brand offers 'distinctive furnishing concepts and designs' and strives to be 'innovative, creative, offbeat and trendsetters.'
• •Customer Focus and Delight: Lushomes aims to become a 'top trusted brand' by understanding customer needs and ensuring 'ever increasing customers delight and acceptance.'
• •Comprehensiveness: Providing a 'one-stop solution' with an 'array of choices in 10-12 major categories' for all home furnishing needs.
• •Heritage and Expertise: Leveraging a family background and '45 years' experience in Exporting and Manufacturing of Home furnishings products' to inform product knowledge and quality.

Mejores Prácticas

• •Balance Aspiration with Accessibility: Consistently pair aspirational language with reassurances of affordability and value.
• •Empower and Inspire Creativity: Use language that positions Lushomes as a partner in the customer's home styling journey. Highlight the 'offbeat' and 'designer' aspects to inspire.
• •Use Vivid and Sensory Language: Describe the colors, textures, and designs in a way that engages the senses. Words like 'dazzling,' 'vibrant,' 'soft touch,' 'brighten,' and 'colorful' will resonate with the brand's aesthetic.
• •Communicate Quality with Confidence: Clearly state the use of 'high-quality materials,' 'premium fabrics,' and 'durability.'
• •Maintain a Helpful and Solution-Focused Voice: Emphasize how Lushomes products solve customer needs and keep the tone approachable and customer-centric.

Percepción Social

Positive regarding Quality-Price Balance, Provider of Wide Variety, Aspirational yet Attainable Home Styling, Generally Reliable, Indian Brand with Growth Aspirations

Ejemplos de Copy

• •Headline: Your Home, Your Masterpiece. Furnish it with Lushomes. Body: At Lushomes, we believe your home is a canvas for your personality. Discover our dazzling array of high-quality, designer home furnishings at prices that delight.
• •Headline: Unlock a More Colorful Life with Lushomes! Body: Step away from the ordinary and into a world of vibrant design. Lushomes brings you an offbeat collection of colorful and innovative home linen, crafted with premium quality to brighten every room.
• •Headline: Superior Living, Surprisingly Smart Prices. That’s Lushomes. Body: Experience the perfect blend of luxury and affordability. Lushomes is your trusted one-stop solution for premium home textiles, from the softest bath towels to chic table linens.
• •Headline: Décor Simplified, Beauty Amplified. Welcome to Lushomes. Body: Let Lushomes inspire your inner decorator. Our distinctive furnishing concepts make it easy to create a home that’s a true reflection of you – beautiful, functional, and uniquely yours.
• •Headline: Drape Your World in Comfort & Style. Discover Lushomes. Body: Create your personal sanctuary with Lushomes. Our wide selection of home furnishings, from plush rugs that invite you to relax to elegant curtains that frame your view, is designed for ultimate comfort and enduring style.