Tono de Marca

Passionate, Supportive, and Professional

Valores de Marca

• •Artist-Centric
• •Quality over Quantity
• •Authenticity
• •Discovery

Mejores Prácticas

• •Always Lead with the Artist: Frame every announcement, post, and update around the artist. Your role is the supportive platform; they are the stars.
• •Use Passionate & Evocative Language: Words like "soulful," "authentic," "passionate," "crafted," and "storytelling" reinforce your brand values. Avoid generic corporate jargon.
• •Maintain Professionalism in Promotion: When discussing your services (PR, production), be clear and confident. Highlight the quality and partnerships you bring, which shows you are serious about your artists' careers.
• •Engage the Community: Actively tag and interact with music bloggers, reviewers, venues, and fans. Share user-generated content (like photos of your vinyl). This reinforces your supportive, community-oriented value.
• •Let the Music Speak: Keep copy concise and compelling. Your primary goal is to get people to listen. Use strong calls-to-action that lead directly to Spotify, YouTube, or your webstore. The music itself is the ultimate proof of your brand's quality.

Percepción Social

The public perception of Lunaria Records, primarily within the music-blogging community and among fans of their artists, is that of a reputable, artist-focused independent label. They are seen as a curator of quality blues, soul, and roots music. The lack of a widespread mainstream presence means their perception is concentrated within a niche but dedicated audience. They are perceived as a reliable source for discovering talented, if not globally famous, musicians.

Ejemplos de Copy

• •From the heart of South London's blues scene to your turntable. We're proud to present the debut album from [Artist Name]. This isn't just a collection of songs; it's a statement. Crafted with soul, played with passion. Discover the sound we couldn't ignore. Listen now. #LunariaRecords #NewMusicFriday #BritishBlues
• •Behind the music with [Artist Name]. Swipe up to watch the full video and see the magic behind their new single 'Phoenix.' We're more than a label; we're a community of artists telling their stories. #ArtistSpotlight #IndieMusic #SupportArtists
• •Tired of the mainstream? We are too. At Lunaria Records, we were built from the ground up by musicians, for musicians. Our passion is finding the raw, soulful, and authentic sounds that deserve to be heard. Explore our catalog of hand-picked artists. #Blues #Soul #Funk #VinylCommunity
• •In a world of algorithms and fleeting trends, we believe in the timeless power of true artistry. Lunaria Records was born from a simple idea: to give exceptional musicians the platform they deserve. We partner with our artists, providing dedicated PR and high-quality production to help their music resonate. This is a label built on respect for the craft.
• •This month's featured artist, [Artist Name], is a testament to everything we love about music. With imaginative songwriting and a sound that's both gritty and graceful, their new album is a must-hear. As part of the Lunaria family, you get first access. Click here to order the limited edition vinyl.