Tono de Marca

Creative, Confident, Expressive, Vibrant, and Informative

Valores de Marca

• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Bold Aesthetics
• •Accessibility and Inclusivity

Mejores Prácticas

• •Use Evocative and Energetic Language: Consistently use powerful adjectives like "vivid," "bold," "unconventional," "funky," and "vibrant" to describe the products and the feeling they evoke.
• •Balance Creativity with Clarity: While the tone is expressive, always ground it in clear, tangible benefits. Mention the high-quality materials, the focus on larger fits, and the craftsmanship to build trust and justify the premium nature of the product.
• •Focus on the "Why": Frame the narrative around self-expression and confidence. The copy should answer *why* a customer should choose Lumineye—not just to see better, but to feel more like themselves.
• •Maintain a Consistent Voice Across All Platforms: Whether writing a tweet, an Instagram caption, or website copy, the core personality—confident, creative, and slightly unconventional—must remain the same.
• •Speak Directly to the Target Audience: Address the customer who is looking for "simplicity infused with a touch of personality". Use "you" and "your" to make the copy feel personal and direct, inviting them into the brand's world of individuality.

Percepción Social

Fashion-forward and high-quality eyewear provider for those who dare to be different, merging personality with simplicity, balancing unique design with marketability, and solving the need for larger sizes.

Ejemplos de Copy

• •Why blend in when your glasses can stand out? Our frames are crafted with laser-cut details and unexpected colors that tell your story. Be bold. Be you. #LumineyeEyewear #ExpressYourself
• •Tired of boring frames? Elevate your confidence with eyewear that’s as unique as you are. Funky, vivid, and perfectly wearable. Discover the Lumineye collection and find your perfect pair.
• •SIMPLICITY WITH A SPARK. High-quality frames designed with unconventional details and vibrant personality. Shop The Collection.
• •Your new look is waiting. At Lumineye, we believe glasses should be more than a necessity—they should be a statement. Engineered for comfort and designed to turn heads. Find the frame that brightens your face.
• •Meet the [Frame Name]. A masterpiece of modern design, combining a timeless rectangular shape with a surprising splash of color. Made from hypoallergenic stainless steel with flexible German temples, it’s not just a style upgrade—it’s an all-day comfort essential.