Tono de Marca

Aspirational, modern, and customer-centric. Sophisticated yet accessible, emphasizing aesthetic and atmospheric benefits, and creating a feeling of accessible luxury and design expertise.

Valores de Marca

• •Quality and Design
• •Affordability
• •Customer Service
• •Aesthetic Transformation
• •Trustworthiness

Mejores Prácticas

• •Lead with the Vibe, Not the Spec: Always focus on the feeling or aesthetic the light creates ("cozy atmosphere," "expensive look," "modern vibe") before detailing the technical specifications.
• •Use Aspirational Language: Incorporate words like "elevate," "transform," "discover," and "unleash" to connect with the customer's desire to improve their home and lifestyle.
• •Amplify Social Proof: Actively feature customer quotes and images in marketing copy. Phrases like "Our customers say it makes their space look expensive" are powerful and build trust.
• •Maintain a Helpful, Expert Tone: Position the brand as a knowledgeable partner. Offer tips, answer questions, and guide customers in the copy, mirroring the brand's praised customer service.
• •Ensure Visual and Textual Consistency: The clean, modern, and high-quality aesthetic of the product photos should be matched by copy that is equally clean, sophisticated, and free of clutter. The words and images must tell the same story.

Percepción Social

Largely positive, with customers praising quality and aesthetic appeal, and excellent customer service. However, as a new company, its online footprint is still growing, and it needs to broaden its digital presence and encourage third-party reviews to enhance credibility.

Ejemplos de Copy

• •It's more than just light. It's the soul of the room. Our Asa Pendant Light brings a warm, minimalist glow to any space, transforming your house into a home. Tap to see how.
• •Designing your new nest? Don't let lighting be an afterthought. Discover our collection of modern, high-quality lights that make your space look luxurious without breaking the bank. Shop Lumina Living and get expert advice today.
• •Illuminate Your Style. Save 20% on all ceiling lights this week and find the perfect centerpiece for your living space. Elevate your home with Lumina Living.
• •Embrace the imperfectly beautiful with our Wabi-Sabi inspired collection. Inspired by natural simplicity, these pieces create a serene and calming atmosphere. Bring tranquility home.
• •The Anillo Pendant Light isn't just a fixture; it's a statement. Its sleek, modern rings provide brilliant, even illumination, perfect for your dining area or entryway. Crafted for quality and designed for impact, it’s the detail that changes everything.