Tono de Marca

Sentimental, heartfelt, personal, and approachable expertise; warm and inviting, aiming to build an emotional connection.

Valores de Marca

• •Preserving Memories
• •Thoughtful Gifting
• •Quality & Craftsmanship
• •Connection
• •Simplicity

Mejores Prácticas

• •Lead with Emotion: Always center the copy around feelings and memories. Use words like "cherish," "love," "remember," and "connect" to tap into the core reason customers buy the product.
• •Highlight the "Why," Not Just the "What": Instead of just saying "custom photo magnets," explain why someone needs them: "to keep memories alive," "as a daily reminder of joy," or "the perfect thoughtful gift."
• •Use Storytelling: Frame the products within a narrative. Talk about turning wedding photos into anniversary gifts or a baby's first moments into a present for grandparents. This makes the product more relatable and desirable.
• •Emphasize Quality and Care: Consistently mention the premium materials and craftsmanship. This justifies the price point and builds trust, assuring customers that their precious memories are in good hands.
• •Maintain a Warm and Personal Tone: Write as if you are speaking to a friend. Use contractions (e.g., "you'll," "it's") and a direct, inviting tone. End with a warm closing or a positive emoji to reinforce the brand's heartfelt nature.

Percepción Social

Very positive, seen as a reliable provider of high-quality, custom products that deliver significant emotional value. Products often exceed customer expectations, viewed as a go-to for unique and meaningful gifts, and perceived as inspiring in its niche on platforms like TikTok.

Ejemplos de Copy

• •Instagram/Facebook Ad: Headline: From Your Phone to Your Fridge. Body: Don't let your favorite moments get lost in your camera roll. Turn them into beautiful photo magnets and see your memories sparkle every day. Perfect for gifts, or just for you. ✨ Shop Lumi Magnets now. Call to Action: Create Your Magnets.
• •Website Homepage Banner: Headline: Tangible Memories, Thoughtfully Made. Body: We turn your cherished photos into high-quality custom magnets, creating the perfect, heartfelt gift for any occasion. Call to Action: Tell Your Story.
• •Product Description: Headline: The 'Love Letters' Collection Body: Some memories are too special for a screen. Our new Love Letters collection frames your favorite moments in a timeless rectangle, perfect for displaying on your fridge or workspace. Each magnet is crafted with a premium finish to protect your photos and make them last. A little reminder of the love that matters most. Call to Action: Personalize Yours.
• •TikTok Video Caption: From our hands to your home. ❤️ We love seeing the beautiful memories you trust us with! Each Lumi Magnet is crafted with care, so your moments can be cherished for years to come. #photomagnets #customgifts #giftideas #fridgemagnets #smallbusinessaustralia On-screen text: Turning your memories into keepsakes.
• •Email Marketing Campaign: Subject: The Most Personal Gift You'll Give This Year. Body: This holiday season, give a gift that truly means something. A custom set of Lumi Magnets tells a story—of a favorite vacation, a family celebration, or just a silly moment you never want to forget. It’s more than a magnet; it’s a memory they can hold. Order now to get it in time for the holidays! Call to Action: Shop Holiday Gifts.