Tono de Marca

Personal and Passionate, Feminine and Celebratory, Artisanal and Exclusive, Warm and Engaging (primarily in Italian)

Valores de Marca

• •Individuality and Self-Expression
• •Emotional Connection
• •Artisanal Craftsmanship and Quality
• •Inner Light and Self-Care
• •Exclusivity and Uniqueness

Mejores Prácticas

• •Embrace the Founder's Voice: Continue to feature Michela's personal story and passion. Use "I" and "my" when speaking from her perspective, making the brand feel approachable and authentic.
• •Maintain a Feminine and Empowering Language: Use words that evoke beauty, light, emotion, celebration, and self-care. Focus on how the jewelry makes the wearer *feel*.
• •Highlight Artisanal Qualities: Consistently mention "handmade," "artisanal care," "unique materials," and "exclusive designs" to reinforce the value of craftsmanship.
• •Use Evocative and Sensory Descriptions: Instead of just listing features, describe the "shimmer," the "delicate touch," or the "story" a piece tells. Connect with emotions.
• •Be Consistent Across Platforms (even with language variations): While the primary language seems to be Italian, ensure that any English content mirrors the same core values of personal touch, exclusivity, and feminine elegance. If translating, ensure the emotional nuance is preserved.

Percepción Social

Based on the available information (founder's statements, blog mentions, social media language), Lumiere Bijoux is likely perceived as a small, artisanal Italian brand with a strong personal touch from its founder. Customers probably appreciate the handmade quality, the use of materials like 925 silver, and the unique, feminine designs (e.g., pearls, hearts). The brand likely resonates with an audience that values exclusivity and a personal connection to the products they buy, particularly within the Italian-speaking market. The mention at vintage fairs suggests an appreciation for craftsmanship and unique finds.

Ejemplos de Copy

• •Instagram Post (Image: Close-up of a delicate silver necklace with a pearl charm): Drape yourself in light. ✨ Our handcrafted silver pearl necklace, a whisper of elegance designed to make your inner light shine. Each piece is a little dream, made with love, just for you. Discover the story it tells. #LumiereBijoux #HandmadeWithLove #SilverJewelry #ItalianCraftsmanship #WearYourStory
• •Facebook Ad (Carousel showing different earrings): Find the pair that speaks to your heart. From sparkling stars to delicate pearl drops, Michela crafts each Lumiere Bijoux earring to celebrate your unique beauty. Which emotion will you wear today? Shop our exclusive collection – link in bio. #ArtisanalJewelry #MadeInItaly #FeminineStyle #ExclusiveDesigns #GiftYourself
• •Website Product Description (For a heart-shaped ring): More than just a ring, it's a tiny embrace for your finger. Conceived from a passion for beauty and crafted with artisanal care, this sterling silver heart ring is a reminder to cherish yourself. Let it be a symbol of your unique journey and the love you carry within. Wear your heart, beautifully. #LumiereStyle #HeartJewelry #SelfLove #UniquePieces #ItalianDesign
• •TikTok Video Script (Founder Michela holding a new bracelet design): (Visual: Michela smiling, showing the bracelet) Ciao belle! Look what just came to life in my studio! ✨ This new [bracelet name] design, with its [mention a key feature, e.g., shimmering crystals], is all about making you feel radiant. I poured so much love into this one! What do you think? Let me know in the comments! Shop it now on lumierebijoux-shop.com! #NewCollection #HandmadeJewelry #ItalianBijoux #SparkleAndShine #LumiereByMichela
• •Email Newsletter Snippet (Subject: A Little Light, Crafted For You): Dear [Customer Name], At Lumiere Bijoux, we believe every woman deserves to shine. That’s why Michela, our founder and creative soul, lovingly handcrafts each piece, searching for unique materials to tell a story of inner light and celebration. Explore our latest arrivals and find the jewel that feels like it was made just for you. [Link to New Arrivals]