Tono de Marca

Friendly, Personal, and Artisanal

Valores de Marca

• •Craftsmanship & Quality
• •Community
• •Authenticity & Transparency
• •Creativity & Playfulness

Mejores Prácticas

• •Always Emphasize "Handmade": Continuously use words like "handcrafted," "handmade," "made by hand," and "artisanal" to reinforce the core value of craftsmanship. This distinguishes the brand from mass-market competitors.
• •Speak from a Personal Perspective: Use "we" and "I" (referring to Lulu) to maintain a personal, small-business feel. Frame announcements and stories as if they are coming directly from the founder to the customer.
• •Foster a Community with Inclusive Language: Address your audience as a community. Use phrases like "Welcome to the Co.," "our amazing community," and "you're a part of our story" to make customers feel valued beyond the transaction.
• •Keep it Positive and Playful: Your language should reflect the colorful and creative nature of the products. Use positive, upbeat, and sometimes playful words. Emojis, when used appropriately, can enhance this friendly tone.
• •Tell the Story Behind the Product: In product descriptions and social media posts, go beyond just describing the item. Briefly mention the process, the inspiration, or the care that went into making it. This adds value and reinforces the brand's authenticity.

Percepción Social

The public perception of Lulu & Co is highly positive. The brand is perceived as a genuine small business offering unique, high-quality, and aesthetically pleasing products, built on consistent messaging and the quality of its handmade goods. Customers respond well to the personal and community-oriented approach.

Ejemplos de Copy

• •Say hello to your new favorite statement piece! ✨ Our brand-new, handcrafted polymer clay earrings have just landed in the shop. Each pair is mixed, shaped, and assembled by hand in our studio, making them perfectly unique—just like you. Which color is calling your name? Let us know below! #HandmadeJewelry #LuluAndCoShop #PolymerClayEarrings
• •More Than Just Jewelry. It's Wearable Art. Discover our latest collection of small-batch, handcrafted accessories, made with love and a pop of color. Welcome to the Co.
• •Tired of mass-produced accessories? At Lulu & Co, we believe in the magic of handmade. ✨ As a woman-owned small business, we pour our hearts into every piece of polymer clay jewelry we create. Find a unique style that tells your story. Shop now and support small!
• •Hi [Customer Name]! Just a little note from Lulu to say thanks for being part of our amazing community. We've just added some fresh, new designs to the shop that we think you'll love. P.S. Each one is made in a super small batch, so if you see something you like, grab it before it's gone!
• •Add a touch of handmade charm to your everyday look with our unique polymer clay hair clips. Perfect for a playful, creative, and effortlessly chic style. #HandmadeAccessories #LuluAndCo #HairClips #SmallBusiness