Tono de Marca

Aspirational, exclusive, authoritative, curated, sophisticated, and modern.

Valores de Marca

• •Heritage & Authenticity
• •Curation & Discovery
• •Innovation & Vision
• •Social & Environmental Commitment

Mejores Prácticas

• •Use Elevated Vocabulary: Employ sophisticated and evocative language. Instead of "new clothes," use "the latest silhouettes." Instead of "buy now," use "discover the collection" or "make it yours."
• •Emphasize Curation and Exclusivity: Always frame products as part of a deliberate selection. Use phrases like "The LVR Edit," "Exclusively at LuisaViaRoma," and "Curated for the connoisseur."
• •Lead with a Story, Not Just a Product: Connect items to their heritage, the designer's vision, or the craftsmanship involved. Give the product a soul to align with the brand's mission.
• •Maintain an Authoritative Tone: Write with the confidence of a fashion expert. Offer styling advice implicitly through "total look" suggestions and editorial content that guides the customer's choices.
• •Bridge Heritage with Modernity: Continuously reference the brand's rich Florentine history while using a modern, concise, and digitally-native communication style appropriate for social media and a global audience.

Percepción Social

LuisaViaRoma is primarily viewed as a premier, trendsetting destination for luxury fashion, celebrated for its vast, curated selection and luxury shopping experience. Some criticisms exist regarding customer service and delivery logistics.

Ejemplos de Copy

• •Define Next Season. The F/W '25 Collections Have Arrived.
• •Generations of Italian craftsmanship, distilled into one iconic handbag. Discover the legacy of [Designer Name], curated by LVR.
• •The Art of the Escape: Your exclusive edit of vacation-defining silhouettes has been selected.
• •An Invitation to Our Private Sale. The pieces you've been watching are now within reach. For a limited time.
• •The curated world of luxury fashion. From Florence to your wardrobe since 1929. #WeAreLuisa