Tono de Marca

Knowledgeable & Passionate, Professional & Reliable, Community-Oriented & Supportive, Authentic & Traditional, Approachable & Slightly Humorous

Valores de Marca

• •Quality
• •Customer Service
• •Integrity & Trust
• •Heritage & Respect for Tradition
• •Community Focus
• •Made in the USA
• •Innovation & Craftsmanship

Mejores Prácticas

• •Emphasize Heritage and Expertise: Regularly incorporate references to tattoo history, the Lucky Supply Tattoo Museum, and the craftsmanship behind their products. This reinforces their authority and passion.
• •Focus on Quality and Reliability: Use strong, confident language when describing products. Highlight durability, precision, and the benefits for the professional artist (e.g., "built to last," "flawless lines," "trusted by professionals").
• •Maintain a Professional Yet Approachable Voice: While the primary audience is professional artists, the tone should remain accessible. Avoid overly technical jargon where simpler terms suffice, and infuse a sense of shared passion for the art form. Customer service interactions should be friendly and supportive.
• •Showcase Community and Artist Support: Feature artist work (with permission), share stories from the community, and highlight how Lucky Supply supports tattooers. This builds a sense of belonging and partnership.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, blog) aligns with social media posts, email marketing, and even customer service responses. A style guide can help maintain this consistency.

Percepción Social

Positive Customer Feedback, Respected in the Tattoo Community, Seen as Knowledgeable and Passionate, Supportive of Artists, Traditional and Reliable

Ejemplos de Copy

• •Headline: "Honor Tradition. Perfect Your Craft. Tools Built by Artists, for Artists." Body: "Since 2000, Lucky Supply has been dedicated to equipping professional tattoo artists with the highest quality supplies. From our precision-engineered needles to our custom-built machines, every product reflects our deep respect for the art and its history. Explore the legacy, trust the quality."
• •Social Media Post (Instagram - with an image of a historical tattoo machine from their museum): "Every line tells a story. At Lucky Supply, we're not just suppliers; we're custodians of tattoo history. Visit our museum or explore our blog to connect with the roots of your craft. #LuckySupply #TattooHistory #TattooHeritage #QualitySupplies"
• •Product Description (for a new tattoo ink): "Unleash vibrant, lasting color with [Ink Name]. Formulated for superior flow and saturation, this ink is crafted for artists who demand excellence and reliability. Backed by the Lucky Supply promise of quality – because your art deserves the best."
• •Email Subject: "Built to Last: Discover Machines That Define Legacy." Body: "Your art is timeless. Your tools should be too. At Lucky Supply, we offer robust, American-made tattoo machines and the option to build your own custom rig. Experience the difference that quality craftsmanship and dedicated artist support can make. [Link to Custom Machines]"
• •Website Banner: "More Than Supplies. It's a Partnership. Fast Shipping, Expert Support, and the Quality You Trust. Shop Lucky Supply."