Tono de Marca

Empowering and Encouraging, Friendly and Relatable, Solution-Oriented

Valores de Marca

• •Confidence
• •Body Realism
• •Quality and Authenticity
• •Feminine Empowerment

Mejores Prácticas

• •Lead with Empowerment
• •Center the Customer's Voice
• •Highlight Benefits Over Features
• •Maintain Authenticity with "Fajas Colombianas"
• •Be Visually and Tonally Consistent

Percepción Social

Positive Association with Results, Community-Focused, and Niche Authority within the shapewear market.

Ejemplos de Copy

• •Your Confidence, Shaped. Discover the perfect silhouette with our Colombian shapewear.
• •The glow is different when you feel confident from the inside out! ✨ @[user_handle] looks absolutely stunning in our Hourglass Bodysuit. Ready to embrace your curves? Tap to shop!
• •Support your recovery with the care you deserve. Our post-surgical shaper is designed with soft, compressive fabrics to reduce swelling and promote healing, while giving you comfort and security when you need it most.
• •Life doesn't stand still, and neither should your shapewear. Move, dance, and live confidently with Luchirée. Our flexible, breathable fabric smooths and supports without holding you back. Get the shape you love and the comfort you need.
• •A little lift for your look (and your confidence).