Tono de Marca

Provocative, edgy, exclusive, and darkly humorous.

Valores de Marca

• •Community & Family
• •Anti-Bullying & Vigilantism
• •Entertainment through Shock Value
• •Authenticity (within the Persona)

Mejores Prácticas

• •Use Exclusive Language: Employ terms like "community," "family," "uniform," "insiders," and "the army" to reinforce the sense of a private club. Make customers feel like they are part of something special.
• •Embrace the Edge: Don't shy away from provocative and slightly aggressive language. Words like "twisted," "provoke," "unleash," and "retaliate" align with the YouTuber's content style.
• •Incorporate "In-Group" Slogans: Regularly feature slogans and catchphrases from the YouTube channel, such as "Stay Litty," or references to content series like "The Watchers." This rewards long-time fans and strengthens the brand identity.
• •Focus on "Us vs. Them": Frame the brand and its community as a unit standing apart from or against others (e.g., "For those who get it," "If you know, you know"). This enhances the feeling of allegiance.
• •Maintain a Dark & Mysterious Tone: Use short, punchy sentences. Hint at deeper meanings without explaining everything. The copy should be confident and slightly enigmatic, mirroring the creator's persona.

Percepción Social

The brand is perceived as an extension of the YouTuber LT.LICKME. For fans, it signifies belonging to an exclusive, edgy community that appreciates confrontational, 'troll'-based content. Outsiders may find it aggressive or cryptic, as it focuses solely on its established fanbase without broad appeal.

Ejemplos de Copy

• •Headline: Join The Army. Body: This isn't just merch. It's a uniform. Welcome to the LT ARMY. Wear it with purpose.
• •Headline: They Won't See It Coming. Body: You know the rules. We don't play nice. Our new collection is for those who change the game. The Watchers are always recruiting.
• •Headline: Stay Litty. Body: More than a catchphrase, it's a code. For those who get it, no explanation is needed. For those who don't, it's already too late. Shop the official collection.
• •Headline: Twisted Content. Twisted Comfort. Body: Inspired by the chaos, designed for the community. The latest LT ARMY hoodies and tees are here. Show your support.
• •Headline: For The Family. Body: We are the LT ARMY. We are a community. This is our gear. Explore the new arrivals, made for the loyal.