Tono de Marca

Trustworthy & Caring, Informative & Educational, Positive & Uplifting, Conscious & Responsible, Approachable & Friendly

Valores de Marca

• •Health & Safety
• •Environmental Responsibility
• •Efficacy & Quality
• •Transparency
• •Family & Community

Mejores Prácticas

• •Emphasize 'Clean and Clear': Consistently highlight the dual benefits of clean ingredients and a clear application (no white cast) in product descriptions, social media posts, and ad copy.
• •Tell the Founders' Story: Weave the narrative of the two moms creating a solution they needed for their own families to build trust and relatability. This reinforces the caring and trustworthy aspect of the brand.
• •Educate and Empower: Continue to provide valuable information about ingredient safety, the benefits of mineral sunscreen, and reef protection. This positions the brand as a knowledgeable and responsible leader.
• •Show, Don't Just Tell (Lifestyle): Use visuals across all platforms that reflect the active, healthy, family-oriented, and environmentally conscious lifestyle the brand embodies. User-generated content can be particularly powerful here.
• •Maintain Transparency: Be open about ingredients, sourcing (e.g., 'Made in the USA'), and the brand's commitment to sustainability (e.g., PCR packaging). This builds credibility and appeals to conscious consumers.

Percepción Social

Trusted Source for Clean Suncare, Innovative Solution to Mineral Sunscreen Issues, Eco-Conscious Choice, Good for Sensitive Skin and Families, Positive Endorsements

Ejemplos de Copy

• •Headline: Finally. Mineral Sunscreen That’s Clearly Better. Body: Tired of that chalky white cast? LĀ SOL COLLECTIVE offers powerful, reef-friendly SPF 30 protection that blends beautifully into ALL skin tones. Protect your family, protect the planet. Naturally. Call to Action: Shop Clear Zinc Now.
• •Headline: Sunshine Without Sacrifice. Body: Dive into your day with LĀ SOL COLLECTIVE. Our clean, mineral-based formulas are kind to your skin and our oceans. Made by moms, for peace of mind. Call to Action: Discover Our Reef-Safe Collection.
• •Headline: Gentle Enough for Your Little Ones, Strong Enough for Your Adventures. Body: LĀ SOL COLLECTIVE: Clean, non-toxic, and effective sun and body care for the whole family. Because we believe what you put ON your body is as important as what you put IN it. Call to Action: Explore Family-Friendly Suncare.
• •Headline: Love Your Skin. Love Your Planet. Body: With LĀ SOL COLLECTIVE, you don’t have to choose. Our mineral sunscreens offer dermatologist-recommended protection that’s as good for the Earth as it is for your skin. Call to Action: Make the Clean Switch Today.
• •Headline: The Future of Sunscreen is Clear. And Clean. Body: Experience the LĀ SOL COLLECTIVE difference: no white cast, no harmful chemicals, no compromises. Just pure, effective, reef-safe protection you can feel good about. Call to Action: Join the LĀ SOL Movement.