Tono de Marca

aspirational, elegant, and confident

Valores de Marca

• •Elegance & Sophistication
• •Quality Craftsmanship
• •Modern Femininity
• •Inspiration
• •Customer Trust

Mejores Prácticas

• •Use Elevated Language: Employ sophisticated and evocative words. Instead of "nice" or "great," use terms like "elegant," "refined," "sophisticated," "chic," and "timeless." This reinforces the brand's premium positioning.
• •Focus on "The Feeling," Not Just the Feature: While mentioning the fabric or fit is important, the copy should focus on the feeling the garment evokes: confidence, empowerment, elegance, or grace. Connect the product to an aspirational emotion or outcome.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, elegant aesthetic of the visuals. A casual or slang-filled caption would create a disconnect with the professional photography.
• •Speak to a Singular Archetype: Write every piece of copy as if you are speaking to one person: the confident, modern, and stylish "LOYA Woman." This creates a consistent and relatable persona that your target audience can aspire to.
• •Keep Calls-to-Action Clear and Classy: CTAs should be direct but polished. Use phrases like "Discover the Collection," "Explore the Edit," "Shop the Look," or "Embrace Your Style" instead of more aggressive commands like "Buy Now!" or "50% Off, Don't Miss Out!"

Percepción Social

a premium, trustworthy, and stylish Slovak brand. It is viewed as a go-to option for special occasions or for women looking to build a sophisticated wardrobe. Customers trust the quality of the products and see the brand as a source of elegant, European-style fashion that is distinct from mainstream fast-fashion retailers. The brand's consistent and high-quality visual presentation has successfully built a perception of reliability and aspirational appeal.

Ejemplos de Copy

• •Headline: The Art of Arrival. Our new collection has landed. Body: Discover pieces designed not just to be worn, but to be remembered. Each garment combines timeless elegance with a modern sensibility, crafted for the woman who commands the room. Explore the collection via the link in our bio. #LOYAwoman #NewCollection #TimelessElegance
• •Headline: Redefine Evening Elegance. Body: Your search for the perfect event dress ends here. From flowing silhouettes to intricate details, our evening wear is designed to make a lasting impression. Shop now and enjoy complimentary shipping on your first order.
• •Subject: The Blouse That Belongs in Your Wardrobe Body Preview: Confidence, tailored. Discover the piece that will elevate your everyday style.
• •Headline: Style That Speaks Volumes. Sub-headline: Curated for the modern woman. Discover our collection of effortlessly chic apparel designed to empower and inspire.
• •Text on screen: Movement as poetry. Caption: The dress that feels as beautiful as it looks. Confident, graceful, and unapologetically you. Tap to shop the look. #LOYAstyle #ElegantDressing