Tono de Marca

Friendly and Approachable, Community-Oriented and Supportive, Authentic and Passionate, Curated and Tasteful, Proudly Local

Valores de Marca

• •Supporting Local
• •Community Engagement
• •Women-Owned Empowerment
• •Creativity and Artistry
• •Sustainability
• •Quality and Curation
• •Inclusivity
• •Customer Connection
• •Love & Kindness

Mejores Prácticas

• •Embrace "Pittsburgh Speak" Authentically: Don't be afraid to sprinkle in local slang or references (like "yinz," "jagoff" in a playful context, or neighborhood names) where appropriate, but ensure it feels natural and not forced. This reinforces the local connection.
• •Spotlight the "Why": Always tie products and promotions back to the core mission of supporting local artists and the Pittsburgh community. Share artist stories and the impact of shopping local.
• •Maintain a Warm and Welcoming Voice: Whether it's a social media post, email newsletter, or product description, the language should always be friendly, approachable, and inclusive, making everyone feel like part of the "love, Pittsburgh" community.
• •Visual Consistency is Key: Ensure that photography and visual branding across all platforms reflect the curated, bright, and authentic feel of the shops and the products. Lifestyle imagery that shows products in a real Pittsburgh context can be very effective.
• •Engage and Interact: Respond to comments and messages with the same warmth and helpfulness customers experience in-store. Foster a sense of dialogue and community online, reinforcing the brand's approachable and supportive nature.

Percepción Social

Champion of local artists and small businesses, source of unique, high-quality, and authentic Pittsburgh-themed gifts, associated with a strong sense of local pride and community spirit, staff are friendly, helpful and knowledgeable, reliable and easy-to-work-with partner for corporate gifting, charming and enjoyable places to shop, commitment to giving back and sustainable practices.

Ejemplos de Copy

• •Headline: Discover the Art of Pittsburgh. Support Local. Body: Every piece in our collection tells a story of Pittsburgh, handcrafted with love by an artist from our vibrant city. Shop unique gifts and take a piece of the 'Burgh home with you. #LovePittsburgh #ShopLocalPGH
• •Headline: More Than a Gift Shop. It's a Community. Body: At love, Pittsburgh, we're passionate about our city and the talented makers who call it home. We're a women-owned business dedicated to supporting over 100 local artists. Come say hi and find something truly special! #PittsburghProud #SupportSmallBiz
• •Headline: Gift a Piece of Pittsburgh Charm. Body: Looking for that perfect, thoughtful present? From quirky Pittsburghese-themed mugs to beautifully crafted ceramics by local artisans, find unique treasures that celebrate the Steel City spirit. #MadeInPGH #UniqueGifts
• •Headline: Unwrap Local Love. Sustainably Sourced. Body: We believe in gifts that feel good, inside and out. Explore our collection of sustainable products from Pittsburgh makers who share our commitment to quality and eco-conscious practices. #SustainablePittsburgh #ShopSmallSupportLocal
• •Headline: Your Story, Our City. Curated Corporate Gifts. Body: Make a lasting impression with unique, locally sourced corporate gifts from love, Pittsburgh. We'll help you create a memorable package that showcases the best of our city's creativity and supports our talented artists. #CorporateGiftingPGH #PittsburghArtists