Tono de Marca

Sincere, elegant, appreciative, warm, thoughtful, descriptive, reassuring, and aspirational.

Valores de Marca

• •Fusion and Respect of Diverse Cultures
• •Sparkle in Everyday Life
• •Human Care and Social Responsibility
• •Warm Companionship
• •Connection to Nature

Mejores Prácticas

• •Emphasize Storytelling: In all copywriting, from product descriptions to social media captions, focus on the story behind the piece or the emotion it's meant to evoke.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and create a sense of wonder and elegance. Words like 'whisper,' 'glow,' 'serene,' and 'enchanting' align well with the brand.
• •Maintain a Tone of Gratitude and Appreciation: In all communications, especially in response to customer comments and reviews, express genuine gratitude. This reinforces the brand's value of 'warm companionship.'
• •Connect Products to Core Values: Explicitly or implicitly link the jewelry to the brand's core values. For instance, a piece with diverse cultural influences can be a story of 'fusion and respect.'
• •Be Consistent Across All Platforms: Ensure that the sincere, elegant, and appreciative tone is maintained on the website, Instagram, Facebook, TikTok, and in all customer service interactions, creating a cohesive and trustworthy brand identity.

Percepción Social

Largely positive; perceived as unique, beautiful, high-quality, with excellent customer service, fostering emotional connection, and trustworthy.

Ejemplos de Copy

• •Discover the whisper of the forest and the glow of the morning dew in our new collection. Each piece is a tribute to the quiet beauty of nature, crafted to be your companion in the everyday. Find your sparkle.
• •More than a necklace, it's a story. Engrave a name, a date, a word that gives you strength. Carry your most cherished moments with you, always close to your heart. Create your unique piece today.
• •Let your light shine, even in the darkness. Our tritium rings capture a gentle, persistent glow, a reminder that there is always beauty to be found. A little piece of magic, just for you.
• •A gift for you, from you. Because you deserve to feel cherished every single day. For a limited time, enjoy 20% off our entire collection and find the piece that speaks to your soul.
• •We believe in the power of connection – to nature, to each other, and to ourselves. Every piece of LOVELY ROBIN jewelry is crafted with intention and a deep respect for the world around us. Thank you for being a part of our journey.