Tono de Marca

friendly, personal, and encouraging

Valores de Marca

• •Family and Community
• •Accessibility and Affordability
• •Customer-Centricity
• •Resilience and Positivity

Mejores Prácticas

• •Always Tell Your Story: Continuously weave the narrative of the mother-daughter team into your copy. This personal element is a significant differentiator and builds a strong connection with your audience.
• •Use "We" and "You": Frame your communication as a direct conversation. Using "we" (referring to the mother-daughter team) and "you" (the customer) creates a personal and inclusive tone.
• •Keep it Positive and Upbeat: Your language should be optimistic and enthusiastic. Use exclamation points and emojis where appropriate to convey a friendly and energetic vibe.
• •Highlight "Local" and "Family": Regularly remind customers that they are supporting a local, family-owned business. This fosters a sense of community and loyalty.
• •Focus on a Feeling, Not Just the Product: Sell the feeling of confidence and style that comes with wearing your clothes. Use descriptive and relatable language that paints a picture of how the customer will feel in your apparel.

Percepción Social

charming local business with a personal touch

Ejemplos de Copy

• •Sunshine in a top! ☀️ Our new collection of vibrant summer tanks has just landed. Perfect for a beach day or a backyard BBQ. Shop the link in our bio and add a pop of color to your wardrobe! #LoveItBoutiqueFL #FloridaStyle #MotherDaughterDuo #ShopLocal
• •Treat yourself! ✨ Get 20% off all our cozy loungewear sets this weekend. Because you deserve to look cute and feel comfy. Tap 'Shop Now' to find your new favorite outfit. Thanks for supporting our family business! #FloridaBoutique #Sale #ComfyChic
• •From our family to your closet. Discover trendy styles you'll love, handpicked by a mother-daughter team right here in Delray Beach. Enjoy free shipping on orders over $100! #LoveItStyle
• •A little something new from us to you! 💕 Body: Hi [Customer Name], just a little note from our mother-daughter team to let you know our latest collection is here! We've hand-selected these pieces hoping you'll 'LOVE IT!' Take a peek and find your next favorite look.
• •(Image of two different dresses) "Help us decide! Which dress is your weekend vibe? 🌴 or 🌺? DM us your pick! We love hearing from you! #LoveItCommunity #ThisOrThat"