Tono de Marca

empowering, adventurous, and friendly

Valores de Marca

• •Individuality and Self-Expression
• •Adventure and Freedom
• •Feminine Strength
• •Community

Mejores Prácticas

• •Embrace "You" and "Your": Always speak directly to the customer. Use language that makes her feel seen, understood, and part of the conversation (e.g., "Your new favorite tee," "Ready for your next adventure?").
• •Use Empowering Action Verbs: Employ dynamic and inspiring verbs that reflect the brand's adventurous spirit. Words like "unleash," "discover," "wander," "blaze," and "dare" can create a more powerful and engaging message.
• •Tell a Story: Frame products not just as items for sale, but as companions for life's adventures. Connect clothing to experiences, memories, and feelings to build a deeper emotional connection with the audience.
• •Stay True to the "Wild" Lexicon: Consistently incorporate words related to nature, freedom, and the West. Terms like "trailblazer," "wanderer," "free-spirit," "saddle up," and "desert sun" reinforce the brand's unique identity.
• •Maintain a Friendly and Approachable Voice: Whether it's a product description or a social media reply, the tone should always feel like a friend sharing a great find. Avoid overly formal or corporate language to keep the brand relatable and authentic.

Percepción Social

Trendy and aspirational brand for women who identify with a modern western or bohemian style. It is viewed as a source for achieving a specific, desirable aesthetic, successfully cultivating a positive image that resonates with its target audience and fosters community.

Ejemplos de Copy

• •Unleash your inner trailblazer. Our new 'Desert Bloom' collection is for the dreamers, the wanderers, and the wild at heart. Saddle up and shop the link in our bio. #LoveHerWild #WesternChic #BohoStyle
• •Tired of the same old trends? So are we. Love Her Wild is for the woman who walks her own path. Discover unique, western-inspired pieces that are as fearless as you are. First-time shoppers get 15% off! Shop Now.
• •Hey Wild One, Your Next Adventure Awaits...
• •More than just a jacket, it's a statement. The 'Wild West Fringe Jacket' is crafted for sun-drenched road trips and dancing under the stars. With its buttery-soft suede and dramatic fringe detail, it's the perfect piece to throw on and go wherever the wind takes you. Be bold. Be free. Be unapologetically you.
• •For the wild and free-spirited. Welcome to Love Her Wild.