Tono de Marca

empowering, educational, and eco-conscious

Valores de Marca

• •Sustainability
• •Accessibility & Affordability
• •Effectiveness & Simplicity
• •Gentleness & Safety

Mejores Prácticas

• •Lead with "Eco": Always integrate the sustainable and plastic-free angle into your messaging. Phrases like "plastic-free," "plant-based," "biodegradable," and "Live Kinder" should be staples.
• •Focus on the "How-To" and "Why": Educate your audience by explaining how to use the tools safely and why they work, building confidence and positioning the brand as a helpful expert.
• •Emphasize "At-Home Results": Consistently use language that compares the experience to a professional service (e.g., "salon finish," "spa-level glow") to highlight the value proposition of achieving premium results affordably and conveniently.
• •Use Visually Evocative Language: Employ descriptive words that paint a picture for the customer and evoke sensory and visual results (e.g., "unlock glassy skin," "buff away dullness," "reveal radiant skin").
• •Amplify Customer Voices: Continuously leverage positive customer reviews in marketing copy, using direct quotes to add powerful, authentic social proof on social media, product pages, and ads.

Percepción Social

Love Cocobo is perceived very positively by its customers. The public image is that of a trustworthy, effective, and ethically-minded beauty brand. It has high customer satisfaction and is aligned with current trends, allowing consumers to feel good about their ethical purchases.

Ejemplos de Copy

• •That glow-up when you reveal your softest skin ever. ✨ Our plant-based Exfoliating Glove visibly lifts away dullness and tackles everything from dry patches to KP. It’s the satisfying, spa-worthy treatment your shower routine is missing. #LoveCocobo #Exfoliation #GlowUp #SustainableBeauty
• •Flawless Makeup Starts with Smoother Skin. Tired of foundation clinging to peach fuzz? Unlock a salon-quality finish at home. Our eco-friendly Dermaplaning Tools gently exfoliate and remove fine hairs for a perfectly smooth canvas. Safe for beginners, kind to the planet. Tap to shop your new beauty secret!
• •Don't Just Glow, Glow Kinder 🌱
• •100% worth the hype. #exfoliatingglove #tiktokmademebuyit #skincarehacks
• •Brush Better. Say goodbye to plastic and hello to healthier hair. Our Bamboo Paddle Brush glides through any hair type (wet or dry!), calming frizz and boosting shine with every stroke. Sustainably made, because a happy planet means happy hair.