Tono de Marca

Caring & Supportive, Heartfelt & Joyful, Practical & Solution-Oriented, Trustworthy & Reassuring, Family-Oriented & Relatable, Playful & Comforting

Valores de Marca

• •Family Well-being
• •Comfort & Security
• •Practicality & Quality
• •Safety
• •Joy & Connection
• •Giving Back

Mejores Prácticas

• •Speak Parent to Parent: Use language that resonates with the experiences, challenges, and joys of parenthood. Share relatable anecdotes or address common pain points with empathy. (e.g., "We love sleep, who doesn't right? So when we had our first baby our precious 8 hours of sleep every night quickly became a thing of the past.")
• •Focus on Benefits, Not Just Features: While mentioning features like white noise or material safety is important, always tie them back to the core benefits for the parent and child – more sleep, less stress, comfort, joy, and peace of mind.
• •Maintain a Warm and Supportive Voice: Even when discussing problems (like sleep deprivation), keep the tone encouraging and hopeful. Position the brand as a supportive partner on the parenting journey. (e.g., "Our mission is to enhance family life by offering practical solutions and heartfelt support.")
• •Infuse with Joy and Heart: Reflect the brand's aim to make daily life "smoother and more joyful." Use positive language and imagery that evokes warmth and happiness. Phrases like "lifelong cuddle buddy" or "cuddle buddy for life" from their TikTok content are good examples.
• •Be Authentic and Transparent: Continue sharing the brand's origin story and the "why" behind the products. Highlighting the "Made by parents, for parents" aspect and their charitable contributions reinforces authenticity and builds trust.

Percepción Social

Positive for Product Effectiveness, Seen as Thoughtful Gifts, Trusted by Parents, Growing Brand, Supportive and Nurturing

Ejemplos de Copy

• •Headline: Sleepless nights? Meet your new best friend (and your baby’s!). The Lovey Soother. Body: We get it. Parenthood is amazing, but exhaustion is real. Our Lovey Soothers combine calming white noise, gentle lullabies, and a super-soft friend to help your little one drift off peacefully, so you can too. Made by parents, for parents.
• •Social Media Post (Image: Baby snuggling a Lovey): Caption: That moment when the house is quiet, and your heart is full. ❤️ Our musical Loveys are more than just a toy; they're a companion for your little one and a helping hand for you. Discover the gift of peaceful sleep. #LoveByEmi #SleepSolutions #ParentingWin #BabyComfort
• •Product Description Snippet (for a plush toy): Engineered for cuddles, designed for sleep. Our [Animal Name] Lovey isn't just incredibly soft and adorable; it features two gentle sound levels (safe for little ears!) and options for soothing white noise or Brahms lullaby, creating the perfect serene environment for naptime or bedtime, anywhere you go.
• •Email Subject Line: Finally, a full night's sleep? It's possible with Love By Emi. Email Body Intro: Dear [Parent's Name], We know the struggle for a peaceful night's sleep is real. That's why we created Love By Emi – practical, heartfelt solutions designed to bring more joy and rest to your family.
• •Website Banner: Helping families thrive, one sleepy smile at a time. Explore our range of baby soothers and essentials.