Tono de Marca

passionate, traditional, and educational

Valores de Marca

• •Tradition and Craftsmanship
• •Connection to Nature
• •Artistic Integrity
• •Education and Sharing Knowledge
• •Legacy and Experience

Mejores Prácticas

• •Lead with Passion and Place: Always connect the art back to its inspiration as the Norfolk landscape, a specific moment, or a feeling. Use descriptive, sensory language to tell the story behind each piece.
• •Emphasize "Hand-Made" and "Traditional": Consistently use terms like "hand-pulled," "original print," "traditional techniques," "linocut," and "etching." This reinforces the value of craftsmanship and distinguishes the work from digital prints or reproductions.
• •Educate Gently: Briefly explain the process (e.g., "reduction method," "drypoint") in your descriptions. This not only adds value and justifies the price but also aligns with the brand ’s educational pillar and positions the artist as an expert.
• •Leverage a Legacy of Excellence: Do not shy away from mentioning key achievements like the Royal Academy, "Sky Landscape Artist of the Year," or major awards in biographies and promotional materials. This builds immediate credibility and trust.
• •Keep the Voice Personal and Authentic: Write from the artist ’s perspective ("I find solace...", "My process begins..."). This maintains the authentic, artist-led feel of the brand, making it feel less like a faceless company and more like a direct connection to a dedicated creator.

Percepción Social

The public perception of Louise Stebbing is that of a highly respected and accomplished artist, rather than a commercial brand. She is seen as an expert and a purist in the field of traditional printmaking. Reviews and comments, such as those from "Sky Landscape Artist of the Year," praise her immense technical skill and ability to create art that looks "effortless". The media and art institutions portray her as a significant Norfolk artist with an extensive and prize-winning exhibition history. Customers and workshop attendees would likely perceive the brand as authentic, credible, and offering a high-quality, expert-led experience. The lack of a major commercial social media presence reinforces this perception, positioning her as an artist focused on her craft rather than on trends.

Ejemplos de Copy

• •Inspired by the quiet solace of the Norfolk coast, the new collection, 'Water Drowned Fen,' is here. Each piece is a hand-pulled linocut, using the reduction method to layer vibrant, textured color. Experience the landscape through a process of patience, intuition, and traditional craft. Limited edition of 50, signed and editioned by the artist.
• •Discover the timeless art of printmaking. Join award-winning artist Louise Stebbing in her Norfolk studio for a one-day drypoint workshop. Learn to scribe your vision onto a plate and pull a unique print filled with texture and life. Perfect for beginners seeking a new skill or artists wishing to refine their technique. Book your space and connect with your creativity.
• •Louise Stebbing is a traditional printmaker with a career spanning four decades. From her tranquil Norfolk studio, she translates the beauty of the surrounding landscape into vibrant, expressive linocuts and etchings. Her work, celebrated in exhibitions at the Royal Academy and held in the V&A archives, is a testament to a life dedicated to the craft of printmaking.
• • ‘Tulip Splendour ’ – Original Linocut Print. This piece captures the fleeting energy of spring in the Fens. Using the complex reduction method, each of the seven colors is printed by hand from a single block, making every print in this limited edition truly unique. Printed on archival Fabriano paper, this is not a reproduction; it is an original work of art.
• •The satisfying process of the reveal. After hours of carving the lino block, the final layer of ink is pressed to paper. It ’s a moment of risk and surprise that I've been mesmerised by since I first started printmaking. This is the heart of the craft—patience, pressure, and the unique texture that only a hand-pulled print can create.