Tono de Marca

Authentic, Nostalgic, and Reflective. The tone is deeply personal and heartfelt, evocative and gentle, focusing on memory, stories, and the passage of time, while being transparent about the creative process.

Valores de Marca

• •Beauty in Imperfection
• •Nostalgia and Memory
• •Craftsmanship and Tactility
• •Connection to Nature
• •Authenticity

Mejores Prácticas

• •Lead with "Why," Not Just "What": Always connect the artwork back to the core values. Instead of saying "Here is a new painting," say "This new piece was inspired by the feeling of pale summer sunshine and is made with..." This reinforces the emotional connection.
• •Use the Brand's Core Vocabulary: Regularly incorporate key terms that define the brand, such as wabi-sabi, imperfection, nostalgia, memory, trace, layers, stitch, and story. This creates a consistent and recognizable voice.
• •Tell Stories About the Materials: When showcasing a new piece, highlight the history of the materials used. For example, "This landscape is layered with pieces of a 1950s dress pattern and vintage book pages, giving it a tangible connection to the past."
• •Maintain a Gentle, Reflective Tone: The voice should always be calm and personal, never aggressive or sales-heavy. Frame purchasing as "finding a home for a piece" or "connecting with a memory" rather than just a transaction.
• •Be Visual and Sensory in Your Language: Use descriptive words that appeal to the senses, mirroring the tactile nature of the art itself. Phrases like "threadbare fabrics," "peeling paint," "rich layers," and "brooding skies" create a vivid mental picture for the audience.

Percepción Social

Perceived as high-quality, beautiful, and emotionally resonant, Louise O'Hara Art showcases a technically skilled and deeply moving artist. The mixed media, especially fabric and stitch, is a key fascination, contributing to a perception of authenticity, trustworthiness, and professionalism.

Ejemplos de Copy

• •Where thread meets memory. For me, stitching isn't just about holding layers together; it's a way of drawing, of tracing a line through a half-remembered landscape. Each tiny stitch is a footstep, a story, a mark of time. This piece, 'Whispers of the Coast,' is built on layers of vintage fabric and hand-painted papers, capturing the beauty of a story perfectly told by imperfection.
• •"Rusty Croft" - Original Mixed Media This piece is a quiet story of time and place. Inspired by the rugged charm of countryside barns and the beauty of peeling paint, "Rusty Croft" combines layers of collaged vintage textiles, found papers, and intricate machine stitch. It ’s an ode to the beauty in imperfection, designed not to depict a single location, but to evoke the feeling of your own cherished memories of rural landscapes. A piece of nostalgia to hold in your home.
• •Subject: From the studio: Finding stories in the forgotten Hello, This week in the studio, I've been sorting through a wonderful collection of old, threadbare fabrics. It's amazing what stories they hold. A faded floral print, a simple cotton patch... each one is a remnant of something previous. This is the heart of my work—breathing new life into discarded items and letting them tell their tales through art. It ’s in these imperfect, forgotten pieces that I find the most profound beauty. See what they ’ve inspired on the website this week.
• •Art that feels like a memory. Louise O'Hara Art creates unique mixed-media landscapes that blend nostalgic fabrics, paper, and stitch. Find a piece that tells your story. Rooted in the Japanese art of 'wabi-sabi,' each artwork celebrates the beauty of imperfection. Shop original art and prints.
• •My work isn’t about recreating a perfect landscape. It’s about capturing the feeling of a place. The way mist crawls across a field, the texture of a weathered stone wall, the nostalgia of a childhood holiday by the sea. Guided by the principle of 'wabi-sabi'—or beauty in imperfection—I use stitch, paint, and collaged memories to tell stories. My four favorite words are trace, absence, imperfection, and serendipity, and I hope you find them layered in every piece I create.