Tono de Marca

Mindful, Compassionate, Serene, Gentle, Positive, Empowering, Soft-spoken, Conversational, Personal

Valores de Marca

• •Ethical Empowerment
• •Handmade Craftsmanship
• •Community and Social Impact
• •Authenticity and Transparency
• •Female Empowerment

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the mission. Instead of just describing an item's features, start by mentioning the artisan, the place (Thailand), or the impact. The story is the strongest asset.
• •Use Sensory and Emotive Language: Employ words that evoke feelings of comfort, serenity, and connection (e.g., "soft," "flowing," "gentle," "radiant," "heartfelt"). This aligns with the "healing energy" and mindful aesthetic of the brand.
• •Center the Artisan: Make the artisans the heroes of the brand story. Use phrases like "crafted by," "empowering women," and "handmade by our partners in Thailand" frequently to reinforce the brand's core value.
• •Speak Directly to the Conscious Consumer: Use language that validates the customer's choice. Phrases like "shop with impact," "a purchase you can feel good about," and "choose ethical" empower the buyer and align with their values.
• •Maintain a Gentle, Positive Tone: The copy should always feel calm and reassuring. Avoid aggressive sales tactics, urgent "buy now" language, and overly promotional tones that could clash with the mindful brand identity. The voice should be one of invitation, not demand.

Percepción Social

The brand is positively associated with its mission and product aesthetics, appreciated for beautiful 'boho' designs and ethical production, and seen as a positive force in ethical fashion. However, there is recurring negative feedback regarding poor or non-existent customer service and significant shipping delays.

Ejemplos de Copy

• •Each stitch tells a story. Each bracelet carries the warmth of the hands that crafted it. From a village in Northern Thailand to your home, this isn't just jewelry; it's a connection, a community, and a choice for a better world. With every piece, you directly support the artisan who made it with love. ✨ #HandmadeWithLove #EthicalFashion #ArtisanMade
• •Flow through your day with effortless grace. Our signature Harem Pants are more than just clothing—they're a feeling. Hand-sewn in Thailand from soft, breathable fabric, they offer unparalleled comfort and freedom of movement. Designed for the studio, the street, and serene moments in between. Wear them and feel the love woven into every seam.
• •A Story From Thailand in Every Order ✨
• •WORN WITH INTENTION. MADE WITH LOVE. | Ethically handcrafted apparel & jewelry that empowers women artisans.
• •Your Style Can Change a Life. Discover our collection of handcrafted treasures from Thailand and join a movement of empowerment. Shop fair trade.