Tono de Marca

Introspective, edgy, and inclusive, using a familiar, almost conspiratorial voice that speaks directly to a generation grappling with identity. The aesthetic is modern, slightly melancholic, with a bold, street-smart edge.

Valores de Marca

• •Authenticity
• •Community
• •Self-Expression
• •Quality within Reach

Mejores Prácticas

• •Embrace the "Lost" Metaphor: Consistently use language related to wandering, searching, finding, and belonging. This core concept is powerful and should be woven into all copy, from product names to social media captions.
• •Maintain a "With Us" Tone: Speak as part of the community, not as a corporation selling to it. Use "we" and "us" to foster a sense of shared identity. The phrase "we fucking got you" is a perfect example of this insider tone.
• •Highlight Tangible Quality: Continue to emphasize the physical attributes of the clothing (e.g., "400GSM heavyweight," "distressed lettering," "premium materials") to build trust and justify the purchase, reinforcing the brand's legitimacy.
• •Tell Stories of a "Found" Community: Feature user-generated content (with permission) and tell stories of how customers connect with the brand's message. This will strengthen the community value and provide social proof.
• •Be Consistent Across Channels: Ensure that the introspective, edgy, and inclusive tone is uniform across the website, all social media profiles, and any customer service interactions. This creates a cohesive and believable brand identity.

Percepción Social

The brand is perceived as an emerging, trendy, and legitimate streetwear label, particularly desirable among its target audience on TikTok. It actively builds trust by showcasing product quality (heavyweight, distressed details), positioning itself as a quality player. It is associated with themes of anxiety and comfort, resonating with a younger demographic that values emotional expression and community.

Ejemplos de Copy

• •In a city of millions, it's easy to feel invisible. Our heavyweight hoodie is your armor. Find your space, find your world. #LostWrld #FindYourself
• •For The Ones Who Wander. Premium streetwear designed for the journey, not the destination.
• •Built for comfort on the days you feel it all. Our 'Sad World' Joggers are crafted from ultra-soft, heavyweight fleece because some feelings are too heavy for lightweight fabric. Featuring a relaxed fit and subtle embroidered details. It's okay not to be okay.
• •They told you to fit in. We say get lost. Welcome to the Lost World. Link in bio.
• •You're not lost, you're here. New arrivals inside.