Tono de Marca

Nostalgic, appreciative, personable, authentic, warm, educational, friendly, and approachable, conveying a deep respect for history, craftsmanship, and the unique stories behind each item.

Valores de Marca

• •Storytelling and History
• •Authenticity and Passion
• •Quality and Curation
• •Customer-Centric Service
• •Sustainability

Mejores Prácticas

• •Lead with the Story: Always frame the item within a narrative. Instead of just listing dimensions and materials first, start with its potential story, its era, or the feeling it evokes.
• •Use an Appreciative Vocabulary: Incorporate words like "timeless," "cherished," "history," "story," "provenance," "craftsmanship," and "unique" to reinforce brand values. Describe signs of age (e.g., patina, crazing) as marks of character and authenticity, not defects.
• •Maintain a Personable "I/We" Voice: Continue using a personal and direct voice, as if speaking to a fellow antique lover. Phrases like "I was so excited to find this..." or "We hope you'll love..." build a connection that larger retailers cannot replicate.
• •Educate, Don't Just Sell: Briefly include historical context or interesting facts about an item's style or origin. This adds value beyond the product itself and positions the brand as a knowledgeable source.
• •Be Explicit About Quality and Care: In descriptions and communications, continue to mention the quality of the items and the care taken in shipping. This directly addresses key points from positive customer reviews and builds confidence in new buyers.

Percepción Social

Overwhelmingly positive, characterized by consistent high product quality and accuracy, excellent packaging and shipping, and positive, responsive customer interaction.

Ejemplos de Copy

• •Some stories aren't told in books. This 1920s brass candlestick has silently witnessed a century of dinners, conversations, and quiet moments. It’s more than a decor piece; it’s a keeper of histories, waiting to start its next chapter in your home. Discover the story it has for you. #VintageHome #AntiqueDecor #StoryInEveryPiece
• •Crafted with a patience rarely seen today, this hand-painted ceramic vase from the 1950s brings with it the charm of a bygone era. The subtle crazing on its surface is not a flaw, but a map of its journey through time. A truly one-of-a-kind treasure, perfect for holding fresh blooms or standing beautifully on its own. Let it bring a piece of history to your mantel.
• •Subject: Don't Just Decorate, Curate. Hi [Customer Name], Your home is a collection of your memories and passions. So why settle for the ordinary? Our latest collection of hand-picked antiques has just arrived, each piece with its own soul and story. From rustic farmhouse kitchenware to elegant traditional art, find the unique treasure that speaks to you. Lose the ordinary, find the unique.
• •Inspire your space with timeless elegance. This vintage milk glass dish adds a touch of classic charm to any room. Perfect for creating a stunning maximalist tablescape or a quiet, curated corner. Explore more unique finds and home decor inspiration at Lost & Found Antiques Co. #AntiqueAesthetic #MaximalistDecor #VintageFinds
• •We are treasure hunters at heart. For us, the thrill is in the search—uncovering those forgotten pieces of history and imagining the lives they've touched. Lost & Found Antiques Co. was born from a passion for preserving that beauty and bringing it to homes that will cherish it for years to come. Each item in our shop is a conversation starter, a piece of the past ready to enrich your present.