Tono de Marca

Empowering, sophisticated, and authentic. It is uplifting and speaks directly to the customer's sense of self, using words like "strength," "determination," "resilience," and "authenticity." It maintains an aspirational elegance while being accessible and encouraging, aiming to inspire confidence and celebrate individuality.

Valores de Marca

• •Authenticity
• •Empowerment
• •Uniqueness
• •Elegance & Quality

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should connect back to the core idea of making the wearer feel confident and strong. Use active, inspiring language.
• •Speak in "You" and "Your": Address the customer directly. Frame the narrative around her story, her journey, and her personality. The focus should be on how the jewelry enhances her essence, not just on the product's features.
• •Emphasize Authenticity Over Trends: While the jewelry is modern and trendy, the messaging should prioritize self-expression over fleeting fashion. Use phrases like "timeless style," "your unique essence," and "express your authenticity."
• •Maintain an Elegant Vocabulary: Use sophisticated and evocative words like "radiant," "crafted," "statement," and "elegance." Avoid overly casual slang or emojis to maintain the brand's aspirational feel.
• •Tell a Story: Position the jewelry within a narrative. It's not just a gold-plated necklace; it's a "symbol of your ability to overcome and flourish." This storytelling approach elevates the product beyond its physical attributes and reinforces the brand's empowering values.

Percepción Social

LORISE BOUTIQUE aims to be perceived as a high-end, yet attainable, source for trendy and timeless jewelry. The brand cultivates an image of a modern, female-focused brand that champions inner strength, personal style, and self-expression. It endeavors to be seen not just as a retailer, but as a community celebrating its customers' journeys, resonating with an audience that views accessories as a form of self-expression.

Ejemplos de Copy

• •Introducing The Solasta Collection. For the moments you rise. Crafted in radiant 18k gold plate, each piece is a tribute to your inner light. This isn't just jewelry; it's a testament to your journey. Wear your story.
• •More than an accessory, it's your armor. The AURIC necklace is designed for the woman who leads with her heart and isn't afraid to shine. #LoriseOfficial #JewelryThatSpeaks
• •Your Story, Your Shine. Discover jewelry crafted to celebrate every facet of you. Authentic. Empowering. Unforgettable. Rise with LORISE.
• •Find the Piece that Feels Like You. At LORISE, we believe your jewelry should be as unique as your ambition. Explore our new arrivals and find the perfect extension of your authentic self. Let's shine together.
• •Make your statement without saying a word. These GILDED earrings are for the bold, the determined, the unapologetically you. Plated in durable 18k gold, they are crafted to celebrate your strength and style, day in and day out.