Tono de Marca

Elegant, Mindful, Story-Driven, Sophisticated, Evocative, and Heartfelt.

Valores de Marca

• •Sustainability and Circularity
• •Timelessness over Trends
• •Craftsmanship and Local Production
• •Social Responsibility and Empowerment

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the brand's core values. Don't just sell a dress; sell the ethos of sustainability, timelessness, and conscious consumption.
• •Use Story-Driven Language: Share the inspiration behind each print, the founder's journey, or the stories of the artisans you collaborate with. This builds a personal and emotional connection.
• •Emphasize Craft and Origin: Consistently use keywords like "Made in London," "Hand-drawn," "Organic Fibres," and "Small Batches." This reinforces the brand's commitment to quality and transparency.
• •Maintain an Elegant and Mindful Voice: The copy should be calm, confident, and sophisticated. Avoid overly casual slang or urgent, hard-sell tactics. The tone should feel as timeless as the dresses themselves.
• •Highlight the Full Lifecycle: Talk about the garment's future. Use phrases like "cherished," "passed down," and "archive piece" to encourage customers to see their purchase as a long-term investment, aligning with the brand's circular fashion goals.

Percepción Social

The brand is perceived as a niche, premium, and conscientious label. It is seen as authentic and credible due to its founder's background and mission to counteract fast fashion. Lorelei London is positioned as a specialist in timeless, feminine style, and its collaborations emphasize its community-oriented and quintessentially British image.

Ejemplos de Copy

• •"Introducing 'Amanda's Garden,' our latest hand-drawn print. Inspired by the untamed beauty of an English country garden, each petal and leaf is thoughtfully placed to create a story you can wear. Crafted in London from 100% organic cotton, this is more than a dress—it's a timeless piece to be cherished for seasons to come. Discover the story behind the print on our journal. #LoreleiLondon #SustainableFashion #MadeInLondon #TimelessStyle"
• •"Slow Fashion, Timeless Dresses. Crafted in London to be Cherished Forever."
• •"A Dress with a Story to Tell | The Lorelei London Ethos"
• •"The Lorelei Lady Tea Dress in our 'House Print' is a tribute to the places we call home. Made from soft, breathable GOTS-certified organic cotton, its elegant silhouette is designed to move with you. Featuring a flattering waist tie and delicate, puff sleeves, every detail has been considered to create a garment of lasting beauty. Hand-drawn and manufactured entirely in London, it embodies our commitment to people and the planet. A true archive piece for your forever wardrobe."
• •"Tired of trends? Invest in timeless. The Lorelei Lady Tea Dress is designed in London to last a lifetime. We use 100% organic fabrics and create in small batches to reduce waste. Discover a more mindful way to dress. Shop our collection."