Tono de Marca

Aspirational, sophisticated, and empowering. The language is encouraging and helpful, aiming to build client confidence through fashion. It uses words like 'elevate', 'curate', 'confidence', and 'effortless elegance', positioning the brand as a premium yet approachable style partner. It is also community-focused.

Valores de Marca

• •Empowerment and Confidence
• •Personalization and Service
• •Quality and Versatility
• •Inclusivity and Accessibility
• •Community

Mejores Prácticas

• •Lead with 'You': Always frame the narrative around the customer. Use 'you' and 'your' to make the message feel personal and directly address her needs and aspirations (e.g., 'build your most confident self').
• •Focus on the Feeling, Not Just the Fabric: While quality is a key value, the copy should emphasize the outcome of wearing LORDON clothes—confidence, empowerment, and effortless style. The clothing is the tool to achieve that feeling.
• •Use Empowering & Elevated Language: Consistently use a sophisticated vocabulary. Words like 'curate,' 'elevate,' 'define,' 'discover,' and 'transform' align with the brand's aspirational tone.
• •Reinforce the Promise of Personalization: Regularly mention the personal and virtual styling services in marketing materials. This is a key differentiator and reinforces the brand's commitment to individualized service.
• •Maintain a Consistent Voice Across All Channels: Whether writing a blog post, an Instagram caption, or a product description, the helpful, sophisticated, and empowering tone must be uniform. This builds brand trust and a cohesive customer experience.

Percepción Social

LORDON is perceived as a high-end boutique offering quality products and a superior shopping experience. Customers praise its unique clothing and, most significantly, its personalized customer service, describing staff as friendly, knowledgeable, and genuinely helpful. This establishes LORDON as a trusted fashion authority and beloved local business, with its reputation extending online through client-focused services.

Ejemplos de Copy

• •Define your power suit. Our new collection of tailored blazers is designed to move with you, from the boardroom to after-work cocktails. It’s not just a piece of clothing; it's a feeling of readiness. Discover the collection online and in-store. #LORDON #PowerDressing #WorkwearElevated
• •Feeling lost in your closet? Let's create a wardrobe you love. Your style should be a reflection of you. Book a complimentary personal styling session with our experts and rediscover the confidence that comes with a perfectly curated wardrobe.
• •The Main Event is You. Unforgettable moments call for unforgettable style. Shop our curated collection of event dresses and find the perfect silhouette to celebrate in.
• •Elevate Your 9-to-5. Your work wardrobe should be anything but basic. Discover our collection of refined work blouses, tailored trousers, and versatile essentials designed for the modern professional. Shop LORDON for a style that works as hard as you do.
• •One shirt, three ways. Build your versatile wardrobe with LORDON.