Tono de Marca

Inclusive & Empowering, Artistic & Creative, Community-Oriented, Culturally Rich & Aware, Playful & Engaging, Ethical & Conscious

Valores de Marca

• •Empowerment: Specifically for marginalized individuals, queer artists of color, and BIPOC communities.
• •Diversity & Inclusion: Actively working with and promoting artists from diverse backgrounds.
• •Art & Design: Valuing creativity, craftsmanship, and unique aesthetics.
• •Community Building: Creating a space for connection, collaboration, and cultural exchange.
• •Cultural Expression & Storytelling: Sharing and honoring diverse cultural narratives through their products and content.
• •Ethical Practices: Supporting local artists, offering sliding scale prices, and using sustainable materials.

Mejores Prácticas

• •Center Your Mission: Always circle back to the core mission of empowering marginalized artists. Let this guiding principle inform the language, imagery, and stories you share. Ensure copy reflects a genuine commitment to diversity and inclusion.
• •Amplify Artist Voices: Whenever possible, feature the artists themselves. Let them share their stories in their own words through interviews, quotes, or guest blog posts. This adds authenticity and reinforces the community value.
• •Be Inclusive in Language: Use gender-neutral language and be mindful of terminology. Ensure your communication is welcoming and respectful to all individuals within the diverse communities you serve and represent.
• •Balance Professionalism with Passion: While highlighting the artistic skill and quality of products, don't shy away from conveying the passion and purpose behind the brand. Let the enthusiasm for art, culture, and community shine through. On platforms like TikTok, allow for more playful and personal engagement.
• •Educate and Inspire: Use your platform (especially the blog and social media) not just to sell, but to educate your audience about the cultural significance behind certain designs, motifs, or artists' work, as seen in the "Roots & Culture" series. This reinforces the value of cultural richness and awareness.

Percepción Social

Loquat Shop is perceived positively as a mission-driven brand that actively supports and uplifts marginalized artists. It is seen as a vibrant and unique addition to Portland's Arts District, offering a diverse range of handcrafted goods. The focus on community and creating a cultural hub is a recognized and appreciated aspect of their identity. They are respected for their commitment to providing a platform for queer artists of color and BIPOC artists. The founders are recognized for their artistic backgrounds and dedication to their vision.

Ejemplos de Copy

• •Headline: More Than a Shop. It's a Movement. Body: At Loquat Shop, every piece tells a story, every purchase empowers an artist. Discover unique designs from queer and BIPOC creators who are shaping the future of art and fashion. Wear your values. Call to Action: Explore the Collection & Join Our Community.
• •Headline: Art That Speaks Volumes. Voices That Deserve to Be Heard. Body: We're a collective of artists, dreamers, and designers from marginalized communities. Loquat Shop is our canvas and our stage. Find vibrant clothing, handcrafted ceramics, and accessories that celebrate culture and creativity. Call to Action: Shop Consciously, Support Creatively.
• •Headline: From Pineapple Leaves to Portland's Art Scene: This is Loquat. Body: Founded by artists, for artists. Loquat Shop brings you unique, ethically-made goods that champion diversity and bold expression. Step into a world of color, culture, and community. Call to Action: Discover Designs with a Difference.
• •Instagram Post Caption: Meet the artist behind these stunning [Product Name]! ✨ At Loquat, we're passionate about providing a platform for incredible talents from marginalized communities. [Artist Tag]'s work beautifully [describes a quality of the work]. Support their vision and find your next favorite piece in-store or online! #LoquatShop #SupportArtists #QueerArt #BIPOCArt #HandmadeWithLove #CommunityCulture
• •TikTok Video Concept: Visual: Fast-paced montage of diverse artists working in the Loquat studio space, vibrant products, and customers interacting. Audio: Upbeat, positive music with a voiceover. Voiceover: "This is Loquat Shop! 🌈✨ We're not just a store; we're a family of creators, a hub for culture, and a launchpad for amazing BIPOC and queer artists. Come find something you love and support the movement! #LoquatShop #ArtistsOfColor #QueerCreators #PortlandMaine #ShopSmall #SupportMarginalizedArtists"