Tono de Marca

Nostalgic, Approachable, and Trustworthy

Valores de Marca

• •Authenticity & Nostalgia
• •Quality & Purity
• •Enjoyment & Relaxation
• •Simplicity & Accessibility

Mejores Prácticas

• •Lead with Nostalgia: Always anchor the copy in the feeling of nostalgia and classic flavors. Use sensory language that evokes memories of childhood treats, summer days, and soda fountains.
• •Keep it Simple and Direct: Avoid technical cannabis jargon. Speak in plain, accessible language that focuses on the flavor and the feeling. The tagline "just the sodas you grew up with, plus THC" is a perfect example to follow.
• •Highlight Quality and Trust: Consistently mention key quality attributes like "high-quality hemp-derived THC," "vegan," and "gluten-free" to build consumer confidence and justify the premium positioning.
• •Focus on the "Why" (The Experience): Don't just sell a drink; sell the experience. Whether it's "unwinding after a long day," a "chill, social buzz," or "a great way to relax," connect the product to a specific, desirable outcome.
• •Use a Consistent Call to Action: End your copy with inviting and simple calls to action that reflect the brand's approachable nature, such as "Taste the difference," "Sip into nostalgia," or "Find your flavor."

Percepción Social

Largely positive, focusing on accurate classic flavors and consistent, pleasant effects. Perceived as a fun, innovative, and modern way to consume cannabis, appealing to adults looking for an alternative, though sometimes considered a premium product.

Ejemplos de Copy

• •Remember the fizz of a frosty root beer on a summer day? We brought it back, with a little something extra to help you unwind. Sip into nostalgia with our Classic Root Beer. #LoonerSodas #ClassicTaste #THC
• •Curious about cannabis beverages but don't know where to start? Start with a flavor you already love. Looner offers timeless soda classics infused with high-quality, hemp-derived THC. No surprises, just pure nostalgic taste. Taste the difference today!
• •Your daily ritual, perfected. From a burst of energy for your day to a restful night's sleep, our vegan gummies are crafted with specific cannabinoids to fit your lifestyle. Find your perfect match.
• •Why mess with a classic? We took the iconic, bold flavor you grew up with and infused it with 10mg of pure, hemp-derived THC. It’s the familiar taste you crave, with the chill you deserve. Get Loony.
• •Pure grape soda days are back. We’ve captured that bold, sweet, and fruity flavor that defined your childhood and elevated it for your adult palate. It’s a perfect pop of nostalgia with a smooth, relaxing buzz.