Tono de Marca

Playful & Humorous, Discreet & Respectful, Empowering & Confident, Modern & Trendy

Valores de Marca

• •Fun & Enjoyment
• •Openness & Inclusivity
• •Discretion & Privacy
• •Self-Expression
• •Novelty & Uniqueness

Mejores Prácticas

• •Define Your Audience Persona: Understand who you're talking to – their humor, their concerns (e.g., privacy), and their desires. Tailor your language accordingly.
• •Create a Tone of Voice Guide: Document the brand's personality traits (e.g., playful, witty, reassuring, bold), including words to use and avoid. This ensures everyone writing for the brand is aligned.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or an email, the tone should feel like it's coming from the same friendly, trustworthy source.
• •Embrace Playfulness but Maintain Professionalism: Especially with adult novelties, humor can make the brand relatable. However, always ensure copy is respectful, clear about the product, and provides necessary information without being crude (unless crudeness is a deliberate and well-tested part of the brand voice).
• •Listen and Adapt: Pay attention to how your audience responds to your copy. Use feedback from comments, messages, and reviews to refine your tone and ensure it resonates positively, fostering trust and connection.

Percepción Social

Customers likely value discretion in packaging and billing. They are looking for fun, novelty, and perhaps items that enhance intimacy or personal enjoyment. The perception will be heavily influenced by product quality, shopping experience, and customer service.

Ejemplos de Copy

• •Headline: Unleash Your Playful Side. Body: Life’s too short for boring. Explore our curated collection of fun and fantasy. Discreet shipping, always. #LonjerooFun
• •Headline: Your Secret’s Safe With Us. 😉 Body: Indulge your desires with Lonjeroo. We’re all about good times and great toys, delivered privately to your door. What happens next is up to you. #SecretIndulgence
• •Headline: Dare to Explore? Body: From giggles to… well, you know. Lonjeroo has something to spark every mood. Go on, surprise yourself. #PlayDiscoverRepeat
• •Headline: Level Up Your Leisure Time. Body: Who said relaxing has to be tame? Add a touch of Lonjeroo novelty to your downtime. You deserve it. #LonjerooLeisure
• •Headline: Express Yourself. No Judgments. Body: At Lonjeroo, we celebrate you. Find unique toys and novelties that let your true colors shine. Own your fun. #BeUniquelyYou